Pricing

Topics » Articles » Pricing

• Stand Up to Stand Out
  According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's ...
  Customer Engagement, Marketing Smarter, Pricing, Recession
• Tried-and-True or Just Plain Blah?
  Everywhere we look, ever since we can remember, we see that price ending: .99. But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing ...
  Creativity, Customer Behavior, Marketing Tips, Pricing
• Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a CarScott Painter
  The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, ...
  Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
• Here's Why I'm Worth It
  If you charge a bit more for your product or service, it's more important than ever to tell your customers why you offer a better value than competition that seems ...
  Creativity, Pricing, Small Business
• Get Lost
  June is a hectic month for bike shops, says Seth Godin in a post at his blog. "If you bring your bike in for a tune up, it will cost ...
  Customer Relationships, Customer Service, Pricing, Small Business
• A Fine Mess Caused by the Fine Print
  "I was going to hire a company today to do something fairly simple that would have cost [an advertised] $45," begins a post at the Service Untitled blog. But there ...
  Advertising, Hiring Outside Resources, Pricing, Small Business, Word-of-Mouth
• Take a Deep Breath
  In a post at the iKnowtion blog, Sreekanth Sampathkumaran tells a story about healing his back: though the injury was minor, simple movements became painful. "While searching for relief, instead of ...
  Marketing Analytics, Measurement, Pricing, Recession, Segmentation, Testing
• Pick a Price, Any Price
  When you have customers scrambling to make ends meet, or cutting back on unnecessary expenditures, it might seem foolhardy to let them set prices for your product or service. But ...
  Customer Relationships, Marketing Strategy, Pricing, Recession
• It's OK to Repeat Yourself
  The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  Customer Behavior, E-Commerce, Pricing, Search Engine Marketing, Targeting, Web Analytics
• This Is No Time for Regrets
  "Oh, no! I thought that sale ran through today!" Your customer planned on grabbing a bargain, only to realize she got to your store a day after the sale ended. ...
  Customer Behavior, Marketing Tips, Pricing
• Frankly, You Just Scare Me
  Uh-oh. Just when you thought e-commerce might survive these dreary days, a new report comes along that says online merchants didn't do nearly as well last year as they could ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing, Website Design, Websites
• Gimme That!
  Sales promotions that offer either price discounts or free goods (premiums) are often used to entice customers to buy products. But which is better? Every family has one or two ...
  Customer Behavior, Market Research, Pricing
• The Price-Hike Gamble
  No doubt you've noticed it with your cable bill, your phone bill or anything else you pay on a regular basis—prices that creep slowly, and steadily, upward for no readily ...
  Customer Retention, Pricing, Small Business
• Rendering Real-Time Roaming in RomePaul Barsch
  Ever wondered what the "rhythm" of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, ...
  Content, Pricing
• The Impact of Moore's Law on MarketingPaul Barsch
  Moore's which essentially states that the processing speed of an integrated circuit doubles every 18-24 months, will have a significant impact on marketing in the 21st century. However, for this ...
  Content, Pricing
• How Many Plumbers Does It Take to Fix a Leak?Lewis Green
  Too many. If you have ever needed a plumber you know what I mean. This past week, I needed one. And many calls and voice mails later, one of them ...
  Content, Pricing
• Is Price *Really* the Most Important Factor in Consumer Loyalty?Allen Weiss
  "Research finds price is the most important factor in consumer This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting ...
  Content, Pricing
• Hidden Profits at the Ballpark?Paul Barsch
  The fourth , pricing, strikes again at the ballpark. The Los Angeles , according to a recent article, are trying a different tack in selling the worst seats in the ...
  Content, Pricing
• The Forgotten 'P' Makes a ComebackPaul Barsch
  As marketers we've been raised on the 4 , and in fact some authors have suggested new . Of the traditional 4 Ps most marketers are consumed with "Promotion" and ...
  Content, Pricing
• Basics of Strategic and Tactical PricingJoy Joseph
  As one of the 4 Ps of marketing, pricing is the most direct way of communicating value to customers. It has the most direct impact on bottom-line performance. At the same ...
  Collaboration, Measurement, Pricing