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• $55B in Interactive Marketing Spend in 2014
  Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% ...
  Email Marketing, Interactive Marketing, Marketing Budgets, Mobile Marketing, PPC Campaigns, Research, Search Engine Marketing, Social Media
• Top Brands Engaged Online via Social Media
  Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint.
  Brand Equity, Customer Engagement, Research, Segmented Research Data, Social Media
• Marketing Budgets Safe for Rest of 2009
  Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they ...
  Advertising, Email Marketing, Marketing Budgets, Research, Tradeshows/Events
• Pew Report: Internet Use in the Recession
  Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet ...
  Customer Behavior, Economic Crisis, Job Search, Networking, Recession, Research
• Four in Ten Email Marketers Don't Test
  Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study.
  Email Marketing, Email Subject Lines, Research, ROI, Testing
• Social Media Popularity Skyrockets
  Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, ...
  Community, Facebook, Research, Social Media, Social Networking, Twitter
• Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011
  ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced ...
  Advertising, International Marketing, Marketing Budgets, New Media, Research, Segmented Research Data
• Americans Getting Entertainment News Online
  Nearly 55 million Americans (some 28% of US Internet users) visited an entertainment news site in May 2009—a 7% increase from a year earlier—with omg! and TMZ the leading sites ...
  Research, Segmented Research Data, Videos, Websites
• Execs: Need to Overhaul Risk Management
  The vast majority (85%) of surveyed corporate executives agree that they need to overhaul their approach to risk-management if the lessons of the economic crisis are to be used to ...
  Collaboration, Economic Crisis, Management, Research
• Why Social Media Fails in Today's Marketing EnvironmentLewis Green
  Okay. Now that I have your attention, let me rephrase the title Why all strategies and tactics fail to maximize results in yesterday's and today's marketing environments. It's about the ...
  Content, Customer-Centric, Metrics, Research
• Web Sites: Designed by Dogs, Managed by CatsGerry McGovern
  A key danger in Web site design is over-ambition. We need to design a Web site we can professionally Here's what I I travel a lot. And when you travel ...
  Content, Research
• (Un)Proven StrategiesAllen Weiss
  I just received an email touting a download of some research that purported to give me proven strategies for success. Here's an interesting Can any strategy be proven to be ...
  Content, Research
• Do You Know Where Your Influencers Are?Lewis Green
  Word of Mouth . Brand . . These are not just words and phrases. These are tactics that might make the difference in your business growing or dying. Each depends ...
  Advertising, Content, Email, Research