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• Consumers 18-34 in US vs. Canada
  Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these ...
  Customer Behavior, Research, Research Summaries, Segmentation, Television
• B2B Marketers Shift Strategy, Focus in 2009
  Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Pro members.
  B2B Marketing, Marketing Budgets, Recession, Research, Surveys
• Consumers Dislike Behavioral Targeting
  Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.
  Advertising, Customer Behavior, Research, Segmented Research Data, Targeting, Websites
• Living Your Brand Includes Telephone Calls, Too!Elaine Fogel
  I had two crummy telephone experiences recently -- both to my home number and both leaving a poor brand impression. These telephone reps, who make and receive calls on behalf ...
  Content, Research, Word-of-Mouth
• Consumer Confidence Dips Again
  After improving in August, The Conference Board Consumer Confidence Index dipped in September and now stands at 53.1 (1985=100). Consumers' outlook on jobs and business conditions in the months ahead ...
  Customer Behavior, Recession, Research, Research Summaries
• Use the Right Tools
  In a post at Harvard Business Online, Scott Anthony recalls a client who read a magazine article suggesting a focus on quantitative research for businesses with limited resources. He wanted ...
  Marketing Analytics, Research, Surveys
• Americans Did 13.9 Billion Searches in August
  Google remains the undisputed king of search, but a recent analysis of search activity uncovered a few surprises.
  Google, Research, Research Summaries, Search Engines
• Top 100 Brands Worldwide
  Coca-Cola is the most valuable brand in the world for the ninth consecutive year, according to the latest Interbrand/BusinessWeek brand-value ranking. Rounding out the Top 5 list are IBM, Microsoft, ...
  Brand Equity, Branding, Research, Research Summaries
• Industry Reputations Take a Beating
  The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year.
  Customer Service, Economic Crisis, Reputation Management, Research, Survey Data
• What Your Emails Say About Your IQ
  Nearly 6 out of 10 adults say they make judgments about an email sender's intelligence based on the email's style, tone, and language. They also assess the sender's age, authority, ...
  Customer Behavior, Email Marketing, Research
• Consumer Confidence Bounces Back in August
  The Conference Board Consumer Confidence Index, which had retreated in July, rebounded in August and now stands at 54.1 (1985=100), up from 47.4 in July, The Conference Board reported.
  Customer Experience, Metrics, Recession, Research, Research Summaries
• Ad Position, Shape More Important Than Size, Maybe: Study
  Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...
  Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Research, Videos
• Recession Bottoming out: Conference Board
  The recession is bottoming out and economic activity will likely begin to recover soon, the Conference Board's composite economic indexes suggest, the Conference Board said.
  Customer Behavior, Measurement, Metrics, Recession, Research
• 20% of Commercial Emails Not Delivered
  As the global recession grinds on, marketers continue to turn to email marketing to drive sales. But those efforts often confront email-deliverability obstacles: In the US and Canada, more than ...
  B2B Marketing, Email Deliverability, Email Marketing, Permission Email Marketing, Recession, Research, Sales
• Social-Media ROI Elusive: MarketingProfs Poll
  Social media measurement is top of mind among marketers surveyed in an informal poll by MarketingProfs: 47% of respondents say social media measurement is important to them.
  Measurement, Research, Social Media
• Social Media Users Profiled
  Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what ...
  Blog Monitoring, Facebook, MySpace, Research, Segmented Research Data, Social Media, Twitter
• Communications Industry Forecast: Slump, then... Growth
  Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler ...
  Advertising, B2B Marketing, Direct Marketing, Email Marketing, Marketing Budgets, Research, Television
• Brand-Switching: Less Risk = More Switch
  Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands ...
  Brand Loyalty, Customer Behavior, Customer Loyalty, Customer Retention, Research, Targeting
• New Breed of Mobile-Media Consumers Emerging
  Avid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and ...
  Advertising, Mobile Marketing, Research, Smartphones, Targeting, Videos
• US Wireless-Internet Use Soars
  More than half of Americans—56%—report having used wireless means to gain online access, according to a Pew Research report that examines how Americans are accessing the Internet by wireless means ...
  Mobile Marketing, Research, Segmentation, Smartphones