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• How to Use Social Media Chatter in Your Email Campaigns
  Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
  Community, Email Marketing, Social Media, Testimonials, Twitter
• LinkedIn, Twitter Most Important Social Accounts
  In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a ...
  LinkedIn, Research Summaries, Social Networking, Twitter
• Twitter Use Reaches 13%, Strongest Among Minority Groups
  Some 13% of online adults in the US say they use Twitter, up from 8% who said so in November 2010, according to a new report by Pew Research. Meanwhile, ...
  Customer Behavior, Demographics, Research Summaries, Twitter
• How to Host a Twitter Chat That RocksVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski gives tips on hosting a Twitter chat, from how to get a hashtag, what type of Twitter chat to have, and how to run it.
  Content, Twitter
• Twitter Stats: Photo-Sharing Tweets; Search Queries
  Twitter's recent announcement to launch its own photo- and video-sharing service may impact the role of established, third-party image-hosting services, that now enable some 2.1 million tweets linked to images ...
  Research Summaries, Twitter, Videos
• Passion Drives Nissan's Social Media Marketing: An Interview With Erich MarxVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski interviews Erich Marx regarding his newly created role as Nissan's director of Social Media & Interactive Marketing.
  Content, Facebook, Twitter
• Five Twitter Sentiment-Tracking Tools for Any Budget
  If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
  Social Media, Twitter, Web Analytics
• 5 Email Marketing Trends You Can't Ignore (& How to Take Advantage of Them)Verónica Jarski
  MarketingProfs blogger Veronica Maria Jarski recaps Loren McDonald's class at MarketingProfs University about the top 5 email marketing trends & what to do about them.
  Content, Facebook, Twitter
• Is Empire Avenue evil?Drew McLellan
  MarketingProfs blogger Drew McLellan discusses the debate about Empire Avenue's value and how it can be used by brands and social media personalities.
  Content, Facebook, Twitter
• Seven Ways to Take Control of Your Online ReputationJamie Fairbairn
  What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just ...
  Blogging, Content, Google, Marketing Tips, Reputation Management, Social Media, Thought Leadership, Twitter, Word-of-Mouth
• Be Authentic: 5 Tips for Creating Engaging Video PodcastsVerónica Jarski
  MrketingProfs blogger Veronica Maria Jarski offers highlights from the #profschat Twitter conversation with HubSpot's Karen Rubin about video podcasting.
  Content, Twitter
• Are You Getting Twitter Right?
  "Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as ...
  Marketing Strategy, Small Business, Social Media, Twitter
• Make it Big: 3 Social Media Lessons From Rock StarsBibi Wardak
  MarketingProfs blogger Bibi Wardak discusses how the role that social media played in the rise to fame of three prominent pop stars.
  Content, Twitter
• Nearly Half of Tweets Sent via Third-Party Apps
  Among a sample of 25 million tweets posted on March 11, 2011, some 42% were sent via third-party clients—roughly four times the average level implied by Twitter, according to a ...
  Consumer Electronics, Research Summaries, Twitter
• Fortune Global 100 Social-Media Savvy, Getting Savvier
  Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, ...
  Facebook, Research Summaries, Social Media, Twitter
• How to Prevent Your Social Media Strategist From Being Everyone's LackeyVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski offers tips from Jeremiah Owyang's seminar about keeping a social media strategist focused, not troubleshooting.
  Content, Facebook, Twitter
• Don't Take the Twitter Joke Too Far
  On February 3, Kenneth Cole used Twitter to send the following message: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online ...
  Brand Equity, Humor, Small Business, Twitter
• SMB Twitter Use Doubles
  Social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% ...
  Small Business, Social Media, Twitter
• Three Ways to Get Valuable Links From Influencers
  "The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
  Links, Search Engine Marketing, Social Networking, Twitter
• #MPForum: What Happened in Austin Isn't Staying in AustinVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski recaps the Digital Marketing Forum 2011 and highlights, both during the event and continuing online via Twitter.
  Blogging, Content, Facebook, Twitter