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• Springtime for Twitter
  Unless you happen to be Mel Brooks, the idea of using Adolph Hitler as a comic foil would sound like a bad idea. And—at first—you might not approve of this ...
  Marketing Inspiration, Social Media, Twitter, Videos
• Case Study: How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring ProductKimberly Smith
  CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's ...
• Case Study: How a CEO Uses Twitter to Convey the 'Sole' of His CompanyNettie Hartsock
  While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what ...
• What Social Media Marketing Is NotBL Ochman
  Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and (sometimes) outright hostility directed toward ...
  Podcasting, Product Marketing, SMS, Social Media, Twitter, Word-of-Mouth
• MarketingProfs Podcast: Twitter, Google Docs and The ConnectorsJohn WallChristopherPenn
  About Marketing with Twitter, Google Docs for SEO, who are The Connectors and why you need them... all that and more in this Marketing Over Coffee, a weekly audio program ...
  Content, SEO, Twitter
• MarketingProfs Podcast: Twitter, Google Docs and The ConnectorsJohn Wall, Christopher S. Penn
  Marketing with Twitter, Google Docs for SEO, who the Connectors are and why you need them... all that and more in this Marketing Over Coffee, a weekly audio program sponsored ...
  Collaboration, Google, Twitter
• Case Study: How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion ShowKimberly Smith
  Goodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, ...
• Is Wireless Internet Marketing Still a Fantasy?Geoff Livingston
  There's a new air of excitement behind the mobile Web. Initiatives like Verizon's recent announcement to open their network, Google's Open Handset initiative, new wireless auctions, and the iPhone have ...
  Mobile Marketing, SMS, Social Media, Twitter
• Are Web 2.0 Tools Dumbing Us Down?Paul Barsch
  Have shown in study after study, that multi-tasking isn't helping us be more productive, but in fact, is making us dumber. Are some Web 2.0 tools, with their promise of ...
  Content, Facebook, RSS, Twitter
• Social Media Starter Kit: The Tools You NeedChris Brogan
  Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. Here are some suggestions for a starter set of social media ...
  Blogging, Facebook, LinkedIn, Podcasting, RSS, Twitter, Video Blogs
• MarketingProfs Podcast: Is Twitter a Valuable Tool, or Waste of Time?Paul Dunay
  Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it's limited to 140 characters. The leader in the space is Twitter. To get ...
  Branding, Twitter, Word-of-Mouth
• MarketingProfs Podcast: Is Twitter a Valuable Tool, or Waste of Time?Paul Dunay
  Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it's limited to 140 characters. The leader in the space is Twitter According ...
  Content, Twitter
• 7 Ways Marketers Can Use TwitterAnn Handley
  Ad Age calls Twitter "asinine." Is it for everyone? No. But Twitter has a real use for media companies and social-media-savvy * * * * On Monday, Mark Simon his ...
  Content, Twitter
• What Web Marketers Should Know About TwitterJeremiah Owyang
  If you're responsible for the direction of the online strategies for your company or organization, you've probably been hearing buzz about Twitter, a next-generation instant messaging tool. Even if you're ...
  Online Marketing, SMS, Twitter, Word-of-Mouth
• Reports of Blogging's Death Are Greatly ExaggeratedBL Ochman
  On the death of blogging are greatly exaggerated. While I am distracted, fascinated, and constantly learning from my daily involvement with and , among other networks, I am not about ...
  Blogging, Content, Facebook, Twitter