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• Social Media Lessons From the GOP Race
  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching ...
  Customer Engagement, Facebook, Research Summaries, Social Media, Twitter, YouTube
• Three Ways to Enhance SEO With Twitter
  "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  Content, Naming, Search Engine Marketing, SEO, Twitter
• Avoid These Three Twitter Faux Pas
  A Twitter presence won't cost you anything out of pocket, but getting it right takes time and effort. And that includes avoiding minor errors that can do as much damage ...
  Marketing Tips, Social Media, Twitter
• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  Brand Ambassadors, Customer Engagement, Customer Relationships, Twitter
• Fortune 500 Adoption of Social Media Slowing
  The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.
  Corporate Blogging, Facebook, Research Summaries, Social Media, Twitter
• Trick or Tweet: Top 8 Twitter Pet PeevesMegan Leap
  MarketingProfs blogger Megan Leap divulges 8 Twitter pet peeves, from automated direct messages to sexy bots and bio typos, that make us cringe in disgust and disbelief.
  Content, Twitter
• Twitter Brand Followers More Likely to Recommend, Buy Products
  People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to ...
  Research Summaries, Twitter, Word-of-Mouth
• Half of Tweets About Steve Jobs's Death Sent via Apple Devices
  With the news of Steve Jobs's death on October 5, 2011, the Twitter universe exploded with tributes to the visionary co-founder and former chief executive of Apple. More than half ...
  Consumer Electronics, Research Summaries, Smartphones, Social Media, Twitter
• Are You a Twitter Superstar? [Quiz]
  Sure, Twitter is a great place to network, gain a following, and grow your business, but do you know Twitter's unwritten rules of engagement? Take this quiz to see how ...
  Creativity, Humor, Social Media, Twitter
• Twitter Users Want Brands to Respond to Their Complaints
  Twitter users who use the microblogging platform to lodge complaints about bad customer experiences say they expect companies to read and respond to their complaints, according to a poll from ...
  Customer Relationships, Demographics, Research Summaries, Twitter
• Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links
  Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge ...
  Market Research, Research Summaries, Social Networking, Twitter, Websites
• What's New With the New Rules of Marketing and PR?David Meerman Scott
  To keep up with the ever-changing world of marketing, you've got to roll with the punches. As marketing channels emerge and evolve, so should your ideas, strategies, and metrics.
  Marketing Tips, Measurement, Public Relations, Social Media, Twitter
• How to Get Your Senior Team Excited About Your Content StrategyCorey O'Loughlin
  MarketingProfs blogger Corey O'Loughlin provides a step-by-step plan for tackling the concerns of your senior team regarding content marketing. You'll learn exactly how to approach them!
  Blogging, Content, Facebook, Twitter
• Snackable Content: The Key to EngagementGlenn Engler
  Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays ...
  Content, Customer Engagement, Smartphones, Twitter, Videos
• Clash of the Social Network Titans: Google+, Facebook, and TwitterMichael Wu
  A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, ...
  Customer Behavior, Facebook, Google, Google+, Social Networking, Twitter
• How to Rev Up Your Email List's Growth through Social SharingStephanie Miller
  MrketingProfs blogger and email expert Stephanie Miller offers ideas adn suggestions for harnessing the power of social sharing to boost your email list.
  Blogging, Content, Facebook, Twitter
• Baby, We Were Born to Market: Springsteen on Social Media MarketingSteve Olenski
  MarketingProfs blogger Steve Olenski pays tribute to E Street musician Clarence Clemons by sharing his fav Springsteen songs ... and how they tie into marketing.
  Content, Facebook, Twitter
• How to Improve the SEO Value of Your Twitter Account [Slide Show]Daniel Rosenhaus
  We have known for some time now that Google and Bing use Twitter as a ranking factor, so it'll pay to improve the SEO value of your Twitter account and tweets. ...
  Content, SEO, Social Media, Targeting, Twitter, Writing
• 'iParents' More Active on Facebook, Twitter
  "iParents," or parents who own iPhones, are more active than other parents on Facebook and are more likely to use the site to help with day-to-day parenting—such as learning about ...
  Facebook, Research Summaries, Smartphones, Social Networking, Twitter
• Twitter Users Want Brands to Respond to Their Questions
  Each day, Twitter users post more than 100,000 questions* to followers on the microblogging site, according to a study by inboxQ. Nearly six in ten of such users say they ...
  Branding, Research Summaries, Twitter