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• Americans Spending More Time on Twitter
  The amount of time online Americans spent tweeting and reading tweets on Twitter grew an estimated 18.9% in 2010, while the number of US online adults paying a monthly visit ...
  Customer Behavior, Demographics, Experian Hitwise Data, Research Summaries, Twitter
• How Niche Communities Build Brand AwarenessGuest Blogger
  MarketingProfs guest blogger Julio Ricardo Varela discusses his strategy in building brand awareness by creating a niche community for Latino literature.
  Blogging, Content, Twitter
• More Inc. 500 Companies Succeeding With Facebook
  More than seven in ten (71%) of the nation's fastest-growing private companies now use Facebook and, among them, 85% say their efforts are proving successful, up 36 percentage points from ...
  Facebook, Research Summaries, Social Media, Twitter
• Using Twitter for B2B Marketing: Five Key Action Tips
  At the Mi6 blog, Chris Herbert praises the weekly Twitter chat sessions hosted by Philadelphia's Jeremy Victor that Herbert and his B2B colleagues regularly attend. "These sessions are a tremendous ...
  B2B Marketing, Customer Engagement, Twitter
• A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010Ann Handley
  Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 ...
  Facebook, LinkedIn, Research Summaries, Social Media, Twitter
• Why 'Social Proof' Matters in Your Social-Marketing SuccessDan Martell
  When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. ...
  Community, Customer Behavior, Facebook, Marketing Tips, Social Media, Twitter, Website Design, Word-of-Mouth
• Top 2% of Twitter Users Generate 58% of Tweets
  Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over ...
  Customer Behavior, Research Summaries, Twitter
• 1/4 of Online Holiday Shoppers Are Frustrated With Customer ServiceJeanne Bliss
  MarketingProfs blogger Jeanne Bliss shares stats about disgruntled online holiday shoppers and how their tweets impact business.
  Content, Twitter
• Twitter Is More than Just NoiseMichael Rubin
  MrketingProfs blogger Michael Rubin shares recent stats about Twitter usage from the Pew Internet & American Life Project.
  Content, Twitter
• Twitter Use Higher Among Women, Minority Groups
  Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a ...
  Demographics, Research Summaries, Segmented Research Data, Twitter
• Using Twitter to Calm Complaints
  With an article proclaiming "the democracy of fine dining," USA Today recently covered a growing trend of restaurants using Twitter to improve diner experiences and expectations. Among companies like Chipotle and ...
  Customer Experience, Marketing Tips, Twitter, Word-of-Mouth
• Learn How to Make Content Matter: A Free Seminar for YouVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski shares the three traits of good content and offers tips for learning more about good content.
  Blogging, Content, Twitter
• Podcast Interview With C.C. Chapman: Content RulesJohn WallChristopherPenn
  Marketing Over Coffee features C.C. Chapman in a special interview for his book, "Content Rules," co-written with MarketingProfs Chief Content Officer, Ann Handley.
  Blogging, Content, Twitter
• Top Retailers Sold on Facebook, Twitter for Marketing
  National retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and ...
  Brand Equity, Facebook, Research Summaries, Social Networking, Twitter
• Bill Cosby Is Not Dead: 4 Tips to Prevent Spreading Twitter RumorsVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski offers four tips to help avoid spreading wrong info and false rumors on Twitter.
  Content, Twitter
• Four Ways to Gather Intel via Twitter
  "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
  Brand Ambassadors, Keywords, Marketing Analytics, Measurement, Twitter
• Fortune 500 Social Media Use: Twitter Overtakes Facebook
  The use of Twitter among the nation's largest corporations has nearly doubled: 60% of companies listed on the 2010 Fortune 500 have a corporate Twitter account with at least one ...
  Customer Behavior, Research Summaries, Social Media, Twitter
• Advertising/Marketing Ranks Second as the Most Social IndustryElaine Fogel
  MarketingProfs blogger Elaine Fogel shares the results from NetProspex's Social Industry Analysis.
  Content, Twitter
• Four Ways to Go B2B-Social on Twitter
  "For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Twitter
• 4 Steps to Launching a Successful Twitter ChatSteve Woodruff
  MarketingProfs bloggers Steven Woodruff and Lisa Petrilli share the four critical steps they took for launching their successful #LeadershipChat tweet-up party.
  Content, Twitter