Website Design

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• Two Ways Search Marketers Can Leverage Facebook
  "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
  Customer Engagement, Small Business, Website Design
• Three Things You Need To Know About Website Design
  Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, ...
  Customer Engagement, Small Business, Web Content, Website Design
• Five Things to Think About Before You Launch Your Next WebsiteJonathan Kranz
  Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, ...
  Marketing Tips, Web Content, Website Design, Websites
• It's All in How You Present Yourself
  "The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list," writes David Godot in a Pro article at MarketingProfs. "If a customer ...
  Email Lists, Email Marketing, Thought Leadership, Website Design
• Pageviews Down, Viewers Up!
  "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  Landing Pages, Search Engine Marketing, Website Design
• Failing to Prepare in Web Analytics Is Preparing to FailRobert F. Hogeboom
  Far too often, Web-analytics initiatives fail to provide the insight that most businesses need and want. Companies are so eager to obtain immediate value from newly implemented Web-measurement systems that ...
  Marketing Strategy, Marketing Tips, Metrics, Web Analytics, Website Design
• Beat 'em to the Finish Line!
  In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  Search Engine Marketing, Website Design, Websites
• Careful How You Land That Thing
  When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
  Landing Pages, Search Engine Marketing, Website Design
• You Might Get What You Ask For
  It's unlikely that Sound Transit expected a seven-minute video critique when it requested user feedback on its website. But that's exactly what the operator of Seattle's buses and trains got ...
  Customer Engagement, Small Business, Website Design
• You Can Climb This Pyramid
  Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  Keywords, Search Engine Marketing, Web Content, Website Design
• Poor Web Performance Hurts Brands
  Consumer frustration with website performance during peak traffic times negatively affects business results: 78% of consumers have switched to a competitor's site due to poor Web performance during peak times, ...
  Customer Experience, E-Commerce, Research Summaries, Website Design
• First of All, Don't Suck
  "[I]n our quest for ever more hard problems to solve," says Avinash Kaushik at the Occam's Razor blog, "we forget that the number one goal of every website is not ...
  Marketing Analytics, Website Design, Websites
• Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your CustomersAndy Komack
  In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions ...
  B2B Marketing, Customer Loyalty, Keywords, SEO, Website Design
• Cheers to a New Year of SEO
  What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules ...
  Keywords, Search Engine Marketing, Website Design
• Case Study: SEO and Sex: A Recipe for SuccessKimberly Smith
  How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success!
• The Anatomy of a Conversion PathAnna Talerico
  A well-designed conversion path does more than guide a user toward the ultimate goal of becoming a customer. It leads you and the user into a richer, better-informed relationship.
  Customer Relationships, Landing Pages, Segmentation, Website Design
• Brand Control to Major Tom: The New Rules of Brand ManagementRoger Sametz
  The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme ...
  Brand Ambassadors, Branding, Community, Customer Engagement, Social Media, Website Design
• The Chat Goes on
  Last spring, we offered a few insights about Chatty Cathies—online shoppers who love to use Live Chat options at retail websites. Among the findings we reported: (1) chatters tend to ...
  Customer Behavior, Customer Loyalty, E-Commerce, Website Design
• Getting Hot, Hot, Hotter
  Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  Market Research, PPC Campaigns, Search Engine Marketing, Website Design
• Never Break the Chain
  "With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site ...
  Links, Small Business, Website Design