Website Design

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• Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]Laura Forer
  What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers.
  B2C, Brand Management, Branding, Customer Behavior, Marketing Smarter, Personalization, Testing, Website Design
• Six Building Blocks of a High-Converting Lead Generation FormAshley Walsh
  Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable ...
  Content, Customer Acquisition, Direct Marketing, Email, Lead Generation, Sales, Web Content, Website Design
• E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]Laura Forer
  The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements.
  E-Commerce, Search Engine Marketing, Website Design, Websites
• How Eye Tracking Actually Works: A Closer Look [Infographic]Laura Forer
  Everything you wanted to know about how eye tracking works but didn't even know to ask.
  Branding, Customer Behavior, Customer Experience, Customer Insight, Digital Marketing, Eye Tracking, Logos, Marketing Smarter, Research, Technology, Website Design, Websites
• Useful SEO Content Tactics for a Successful 2017Liraz Postan
  SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. ...
  Content, Content Marketing, Content Strategy, Keywords, Search Engine Marketing, SEO, Web Analytics, Website Design
• Point-of-Sale Marketing: Give Them What They Want, Wherever They AreDan Matthews
  Today, you can't ignore e-commerce. The business that optimizes point-of-sale (POS) marketing for both physical and digital retail will achieve the greatest ROI.
  Customer Experience, E-Commerce, Retail Marketing, Web Content, Website Design, Websites
• Three Website Myths That Get in the Way of Great User ExperiencesChristina Goldschmidt
  Website users expect design to meet their needs in every way, leaving you no room for error or confusion. Yet, many companies still fall victim to pervasive myths that stand ...
  Customer Experience, E-Commerce, Millennials, Mobile Marketing, Website Design, Websites
• How to Manage Your Google Search Console Like a ProOlesia Korobka
  Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and ...
  Content, Google, Keywords, Links, Search Engine Marketing, SEO, Web Analytics, Website Design, Websites
• The Ultimate Homepage Planning Checklist [Infographic]Barry Feldman
  Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process ...
  Blogging, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Website Design, Websites
• Small but Mighty Marketing Tools Your Team Can Use TodayMarc Johnson
  How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these ...
  Content, Technology, Thought Leadership, Website Design, Websites, Writing
• What to Consider Before Using Web Fonts for Your Print MarketingNicholas Brown
  Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can ...
  Print Collateral, Web Copy, Website Design
• Eight Ways You're Killing Your E-Commerce SalesDanny Watkinson
  A consistently successful e-commerce site depends on myriad factors, and it is near on impossible to control all of them to guarantee success, but one thing you can do is ...
  B2C, Customer Experience, E-Commerce, Retail Marketing, Web Content, Website Design, Websites
• Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement SuccessJessica Langdorf, Doreen Saxby
  Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with ...
  Customer Engagement, Customer Experience, Mobile Marketing, SMS, Website Design
• Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!Barry Feldman
  Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed ...
  E-Commerce, Mobile Marketing, Search Engines, SEO, Web Analytics, Website Design, Websites
• Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic]Verónica Jarski
  Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider personalization.
  Customer Engagement, Customer Experience, Personalization, Web Content, Web Copy, Website Design, Websites
• 10 Tips for Making Popups Go the Extra Mile for Your BusinessReshu Rathi
  Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin ...
  E-Commerce, Email, Personalization, Retail Marketing, Web Copy, Website Design, Websites
• Four Web Development Technologies That Marketers Need to Know NowJaron Rubenstein
  In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology.
  Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Technology, Website Design, Websites
• Avoid Cliche Office-Scene Photos: Five Tips for Picking ImagesCarmen Pietraru
  You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To ...
  Content, Creativity, Web Content, Website Design, Websites
• Best-Practices for Increasing Your Online Form's Conversion RateChad Reid
  Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice ...
  Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Website Design, Writing
• Email Marketing in a Mobile-First Era: How to Get It RightShani Rosenfelder
  With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. ...
  Email, Email Campaigns, Email Marketing, Location-Based Marketing, Mobile Marketing, Multichannel Marketing, Smartphones, Website Design