Website Design

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• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer BaseRuth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any ...
  B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Tradeshows/Events, Website Design
• The Deep Pockets of Chatters
  Do Chatty Cathies spend more money online than other cyber citizens? New research says indeed they do. A recent survey of regular online shoppers from BoldChat and Bravestorm, LLC presents ...
  Customer Behavior, Customer Experience, Customer Retention, E-Commerce, Website Design
• My So-Called Marketing Life: How Do I Extend the Reach of My Brand?Sue Duris
  Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life a few years ago: re-energizing an acting career. Eventually, she ...
  Brand Positioning, Branding, Networking, Social Networking, SWOT, Thought Leadership, Website Design
• Case Study: How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, SalesKimberly Smith
  Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all ...
• Friends Help Friends Boost Rankings
  "I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
  Collaboration, Google, Links, Press Releases, Search Engine Marketing, Web Content, Website Design
• Opportunity Rocks: Establishing Your Natural-Search GoalsJohn Thielmann
  Measuring your natural-search performance is definitely a good idea. However, establishing goals for your natural-search program is what will help communicate direction for the program and serve as a guide ...
  Google, Keywords, Measurement, SEO, Web Analytics, Website Design
• Our Bad!
  When we highlighted Aaron Brazell's SXSW Cheat Sheet a few weeks ago, we made the error of assuming all of our readers would know what those four letters meant. As ...
  Customer Experience, Interactive Marketing, Marketing Inspiration, Website Design
• Anatomy of a Novel-Sized Landing Page (Part 1)Kim MacPherson
  A good landing page should tell a story. But filling the page with fluff isn't going to sell your product or service. There is a method to the madness behind ...
  Copywriting, Customer Engagement, Landing Pages, Website Design
• Five Reasons to Change Your Registration Page (and Boost Conversions)Amy Gesenhues
  Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there ...
  Customer Experience, Lead Generation, Website Design, Writing
• Frankly, You Just Scare Me
  Uh-oh. Just when you thought e-commerce might survive these dreary days, a new report comes along that says online merchants didn't do nearly as well last year as they could ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing, Website Design, Websites
• Keep It Simple, Smarty Pants
  "When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate ...
  Small Business, Web Copy, Website Design, Websites
• Tag, You're It!
  When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. ...
  Search Engine Marketing, Search Engines, Website Design, Websites
• Speaking Their Language: How to Localize Your Message for Global CustomersChanin Ballance
  Many companies already recognize the value of translations for reaching that vast worldwide audience. They've been having product information, press releases, and marketing and advertising copy converted into the languages ...
  Hiring Outside Resources, International Marketing, Local Marketing, Taglines, Website Design, Websites
• Have Your Cake and Eat It, Too
  Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
  Links, Search Engine Marketing, SEO, Website Design, Websites, Writing
• You Want to Cut What??
  It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  Ad Copy, Copywriting, Economic Crisis, Search Engine Marketing, Web Analytics, Website Design
• Cool Cloaking Device!
  Is your website invisible? If it's not designed to be found by search engine spiders, it might as well be. The key to visibility? Keeping content clear and simple. An ...
  Keywords, Links, Search Engine Marketing, SEO, Website Design
• Now, That's a Powerful Presence!
  A Web site has to accomplish two crucial things in its quest for success: to attract customers, and to hold their attention. To achieve both, optimum site design is critical. As ...
  Search Engine Marketing, Website Design
• Let Me Go!
  In a recent blog post, Patrick Byers talks about an email he received from a ski resort announcing the opening dates for each of its mountains. "I don't recall signing ...
  Email Marketing, Permission Email Marketing, Website Design
• Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 2Peter Sena
  This is the second part of an article that discusses the importance of good Web site design and the process of streamlining the creation of Web sites.
  Web Copy, Website Design, Websites
• Case Study: How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and DonationsKimberly Smith
  For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's ...