Search Engine Marketing

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• How to Make Google's Panda Update Work for You
  With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
  Google, Search Engine Marketing, SEO, Website Design
• Two Key Rules for B2B SEO
  "White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
  B2B Marketing, Keywords, Search Engine Marketing, SEO
• How to Search-Optimize Your Press Release
  Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
  Keywords, Press Releases, Search Engine Marketing, SEO
• SEO and Comment Spam: A Cautionary Tale
  If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  Blog Comments, Brand Equity, Search Engine Marketing, Social Media
• Tips for a Smart Mobile Search Strategy
  In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
  Mobile Marketing, Search Engine Marketing, Writing
• The Five Rs of Search Engine Marketing
  In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines
• Why You Should Nix 'Black Hat' Optimization
  The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen ...
  Links, Search Engine Marketing, SEO
• Three Ways to Solve Duplicate Content Issues at Your Website
  Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
  Marketing Tips, Search Engine Marketing, Web Content, Websites
• Three Ways to Boost Blog Comments and Your SEO Program
  You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  Blog Comments, Community, Search Engine Marketing, SEO
• Use Your Address to Get Noticed in Google Places
  In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
  Google, Local Marketing, Naming, Search Engine Marketing
• How to Fight Offline Decisions That Can Hurt SEO Strategies
  Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
  Keywords, Online Marketing, Search Engine Marketing, SEO
• Three Tips for Setting Up Google Analytics
  In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your ...
  Google, Search Engine Marketing, Web Analytics
• Three Ways to Get Valuable Links From Influencers
  "The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
  Links, Search Engine Marketing, Social Networking, Twitter
• Cool Tools for Checking Out Your SEO Competition
  In a recent post at Search Engine People, Wayne Barker notes that keeping up with SEO trends can be truly challenging, even for those who work within the industry. Staying ...
  Marketing Smarter, Search Engine Marketing, SEO, Small Business
• Three Crucial Questions to Ask an SEO Copywriter
  When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
  Copywriting, Hiring Outside Resources, Search Engine Marketing
• Three Ways to Optimize Content Across Channels and Platforms
  Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you ...
  Content, Search Engine Marketing, Time Management
• How to Optimize an About Page: Create Information Levels
  Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
  Search Engine Marketing, Web Content, Writing
• Three Unusual Places Your Keywords Should Go
  You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
  Content, Creativity, Keywords, Search Engine Marketing
• Four Keys to Finding Better Keywords
  In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
  Content Marketing, Keywords, Marketing Tips, Search Engine Marketing, Social Media
• Put That Bad SEO Experience Behind You, and Move On
  "Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep," writes Stoney deGeyter at Search Engine Guide. "It seems like every ...
  Management, Search Engine Marketing, SEO