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Customer Retention: How-to articles covering the latest marketing tactics, tips, and strategies.
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The No-BS Formula for Customer Service That Doubles as MarketingSteve HartertYour customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better ...
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Five Content-Led Marketing Campaigns That Drive ResultsChris CanoPromoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and ...
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Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir PalnitkarA good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
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Seven Tips for Using Email to Build Customer LoyaltyYoav VilnerYour email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
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How to Promote Loyalty Rewards Programs [Infographic]Laura ForerCreating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
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Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]Laura ForerKeeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
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Lifecycle Marketing for Subscription-Based Services: Four Subscriber PersonasYoni BarzilayUp to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of ...
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Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal CustomersHoliday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
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Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]Laura ForerBank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how ...
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20 Reasons to Double-Down on Customer Loyalty [Infographic]Laura ForerAcquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts ...
Customer Retention: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneWendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
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The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]by Kerry O'Shea GorgoneMarketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.
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Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey.
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Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBest-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.
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Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]by Matthew GrantDave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social ...
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