Customer Retention: How-to articles covering the latest marketing tactics, tips, and strategies.
The No-BS Formula for Customer Service That Doubles as MarketingSteve HartertYour customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better ...
Five Content-Led Marketing Campaigns That Drive ResultsChris CanoPromoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and ...
Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir PalnitkarA good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
Seven Tips for Using Email to Build Customer LoyaltyYoav VilnerYour email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
How to Promote Loyalty Rewards Programs [Infographic]Laura ForerCreating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]Laura ForerKeeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
Lifecycle Marketing for Subscription-Based Services: Four Subscriber PersonasYoni BarzilayUp to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of ...
Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal CustomersHoliday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]Laura ForerBank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how ...
20 Reasons to Double-Down on Customer Loyalty [Infographic]Laura ForerAcquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts ...
Customer Retention: Podcasts containing in-depth interviews with smart marketers from all walks of life.
How to Find (and Keep) Customers of a Subscription Product: Wendy Connell of Storyblocks on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneWendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]by Kerry O'Shea GorgoneMarketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.
Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey.
Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBest-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.
Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]by Matthew GrantDave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social ...
Customer Retention: Online seminar broadcasts from the best minds in marketing
- Email Marketing Master Course: How to Use Email to Build Customer Relationshipswith Adam Q. Holden-BacheIn this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business.
- How a Well-Run Customer Advisory Board Can Help Your Company Collect Corporate and Product Feedback to Expand Revenuewith Eyal Danon, Gavin NathanIn this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line.
- Hug Your Haterswith Jay BaerIn this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business.
- Create Meaningful Experiences for Your Brandwith Brian SolisIn this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences.
- The Art of Retention: How to Create Customers for Lifewith John MorganIn this PRO seminar, you'll learn how to implement key strategies that will increase brand loyalty with your current customer base, so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again.
- You'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers.
- Sure-Fire Tips for Increasing Your Web Conversionswith Amy AfricaDesigning an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions.
- Marketing in an Economic Meltdownwith Michael GoodmanEveryone is buzzing about the U.S. economic mess, but are you simply wondering how your business should react? Come hear the smart moves that six highly-regarded marketers think you should make—and dumb moves to avoid.
- Proven Ways to Create Engaging Online Customer Experienceswith Denise ShiffmanIt isn't a blog or wiki that will set your company apart from the competition and engage loyal and passionate customers. Nor is it a quality product or value-added service, although that’s a good start. This is the Age of Engage...
- How to Market Consulting and Professional Serviceswith John DoerrHow you market and sell consulting, technology and professional services differs substantially from how you market products. Generating leads, closing new business, and keeping existing clients happy and continuously buying your services requires a different outlook, different tactics, and different execution.
Customer Retention: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Customer Engagement—How to Turn a Negative Into a PositiveReleased on 10/24/2014 with Jeannie WaltersIn just 10 minutes, you'll learn how to handle customer experience mishaps with finesse. You'll also learn how to create a greater level of brand trust and loyalty despite the customer issue, and ultimately, how to turn an unhappy customer into a loyal one.
- Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. WhittemoreIn just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
- Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on 12/9/2011 with Daniel H. PinkIn this Take 10, Dan debunks the many myths surrounding motivation and offers a number of tips and tricks for cultivating a true culture of motivation in the workplace.
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- The Next Decade of E-Commerce: A Shift From Intent to Discovery by Apu Gupta
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