Lead Nurturing

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• The Most Effective Lead Nurturing TacticsAyaz Nanji
  Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
  Lead Nurturing, Marketing Strategy, Research Summaries, Sales
• The Secret to Account-Based Marketing SuccessJudy Wilks
  ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM ...
  Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• ABM: Balancing Technology and a Human Touch to Maximize Sales SuccessDavid Ratcliff
  A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying ...
  B2B Marketing, Collaboration, Content, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This WeekChristian Neri
  Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; ...
  Advertising, Content, Facebook, Instagram, Lead Nurturing, LinkedIn, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Email for Inbound Marketing: Best-Practices and Tips [Infographic]Laura Forer
  Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all ...
  Content, Content Marketing, Customer-Centric, Email, Email Marketing, Inbound Marketing, Lead Nurturing
• Level-Up: How to Score Big at Live Events [Infographic]Laura Forer
  Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out ...
  B2B Marketing, Conferences, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Strategy, Millennials
• The Biggest Leakage in a SaaS Marketing Funnel and How to Fix ItEd King
  SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.
  Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Services Marketing, Technology
• How to Drive Real Results Through Sales, Marketing, and AIMike Kostow
  Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
  AI, B2B Marketing, Content, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Technology
• How to Use Predictive Analytics to Engage Customers Throughout Their JourneyChris Matty
  From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Data, Lead Generation, Lead Nurturing, Marketing Strategy, Metrics, Sales
• Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team
  Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency for many marketing teams. So how do you prepare? What initiatives do you need to ...
  Attribution Modeling, Lead Generation, Lead Nurturing, Measurement, Metrics, ROI, Sales
• Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)Laura MacPherson
  You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?
  Content, Content Marketing, Lead Generation, Lead Nurturing, Sales, Value Propositions, Writing
• How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and MistrustHarry Mills
  Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to ...
  Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales, Strategy
• Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]Laura Forer
  Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.
  Big Data, Data, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Social Media
• Three Strategic Marketing and Sales Mistakes to Avoid in 2017Brian Fravel
  2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Print Collateral, Sales
• Convert More Leads Into Sales With These Five Email Follow-Up CampaignsNathaniel Cheung
  Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use ...
  Case Studies, Customer Acquisition, Email, Email Campaigns, Email Marketing, Lead Nurturing, Sales
• Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About ItJim Brodo
  Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for ...
  Customer Acquisition, Customer Relationships, Email, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Communications, Marketing Strategy, Sales, Tradeshows/Events
• No Size Too Small: ABM for SMBsJosh Baez
  Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business.
  Account-Based Marketing, B2B Marketing, Content, Customer Acquisition, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Targeting
• How to Generate Clickthroughs (and Data) From Your Marketing VideosBruce McKenzie
  Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your ...
  Content, Content Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Measurement, Metrics, Sales, Videos
• The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)Jeff Jacobs
  Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing ...
  Customer Relationships, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Multichannel Marketing, Nonprofits