Advertising

Topics » Articles » Advertising

• Scandalous Celebrities: When to Drop Your Product Endorser Robert L. Kulik
  Over the years, celebrity endorsers have been involved in many different kinds of scandals, including illegal drug use, shoplifting, steroid use, posing in the nude, and being stabbed. What's a ...
  Advertising, Brand Equity, Marketing Inspiration, Product Management
• When Times Get Tough, the Tough Keep TalkingMarianne Kirchner
  During tough times, should you continue advertising? Is it smart? Do your customers want to hear from you? Can you afford to keep talking?
  Advertising, B2B Marketing, Customer Relationships, Economic Crisis, Recession
• How About Some Sex in Your Advertising? Steve McNamara
  With sex, first you have to decide whether you want to do it. And if so, how far you want to go.
  Advertising, International Marketing, Marketing Smarter
• Marketing in a New World: Re-evaluating your Advertising After Sept. 11Kimberly McCall
  How do you go back to selling cars, clothes and computers after the attacks on America?
  Advertising, Marketing Inspiration
• What Do Women Want?
  Women buy 80% of today's consumer goods. So, how do you target this feminine segment of the buying population? Think soft. Think informative. Think gossip. But what else?
  Advertising, Online Marketing, Web Copy, Website Design, Women, Word-of-Mouth
• The Power of Pop-UnderKeith Boswell
  Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much?
  Advertising, Metrics, Website Design, Websites
• Hey, It's Music to My Ears!
  Looking for a formula that guarantees powerful and effective strategies in marketing, advertising and sales? The Grok has one for you here...using 5 simple letters.
  Advertising, Customer Experience, Customer Satisfaction, E-Commerce, Sales, Web Copy, Websites
• The Case for Banner AdsAllen Weiss
  Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic.
  Advertising, Brand Awareness, Measurement, Websites
• Dot-Coms and the Super BowlAllen Weiss
  The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a ...
  Advertising, Brand Awareness, Websites
• Wireless Advertising to the Rescue?Allen Weiss
  Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating?
  Advertising, Brand Awareness, Email Marketing, Metrics, Mobile Marketing, Targeting, Websites
• Marketing is Not Sales
  We've said it before. Sales is a part of marketing. Here, the folks at Grokdotcom explain why this is often the neglected part on the web.
  Advertising, Collaboration, Customer Experience, E-Commerce, Online Marketing, Websites
• Will Pricing Innovations on the Web Survive?Allen Weiss
  Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the new pricing models, like that of Priceline.com, survive?
  Advertising, E-Commerce, Pricing, Targeting