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• Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video AdsDiaz Nesamoney
  Do video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via ...
  Advertising, Brand Awareness, Customer Engagement, Economic Crisis, Lead Generation, Measurement, Metrics, Social Networking, Videos
• I Was Merely Acting!
  Set the scene: An attractive blonde Australian sits on the edge of her bed in an all-white bedroom and awkwardly begins a homemade video produced for YouTube. After a few ...
  Advertising, Blog Comments, Marketing Inspiration, Word-of-Mouth, YouTube
• That Is So Yesterday
  Important Notice: Your Customer Behavior newsletter will continue to bring you the kinds of articles you've come to expect and enjoy—but now, with a new name! Beginning with this edition, ...
  Advertising, Customer Behavior, Social Networking, Targeting
• This Space For Rent
  Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  Advertising, Email Lists, Email Marketing, Newsletters, Targeting
• Four Key Components of E-Newsletter AdvertisingDrew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they ...
  Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting
• Case Study: How Kodak Generated Marvelous Results by Turning Users Into SuperheroesKimberly Smith
  Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner ...
• What's the 'Return on Sound'? Build Long-Term Emotional Equity by Applying Sound StrategicallyNoel Franus
  What's your Return On Sound? Budgets may be tight and long-term planning may feel out of reach, but a few simple principles can help lay the groundwork for long-term brand ...
  Advertising, Brand Awareness, Marketing Inspiration
• Come As You Are
  A recent McDonald's ad sets a scene many of us see every day, but throws in a twist. Two cultured-looking men are reading at a table in a highbrow coffee ...
  Advertising, Branding, Marketing Inspiration
• Most Super Bowl Ads Aimed at Males; Most Money Spent by FemalesGerry Myers
  A few basic thoughts advertisers should consider for the 2010 Super Bowl: • Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women. • Who ...
  Ad Copy, Advertising, Targeting, Women
• Bear Market? Change Your Tune!
  Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
  Advertising, Creativity, Interactive Marketing, Market Research, New Media, Social Media
• The End of TV Ads? Not so Fast.
  The advent of DVR technology struck fear in the hearts of advertisers worldwide. Suddenly, viewers were able to fast-forward through TV commercials! A sad truth quickly emerged: when given the ...
  Advertising, Customer Behavior
• Something for Nothing: The New Age of Marketing and Advertising?Tim Brunelle
  What's of greater value: the idea itself, the selling of the idea, or the production of the idea? While there seems to be a shift afoot, why does our industry ...
  Advertising, Marketing Smarter, Marketing Strategy
• You Belong in Pictures, Baby
  "In 2007, 9 million digital picture frames were sold, about 1 million of them Wi Fi-enabled," writes Katy Bachman in an article for Brandweek. "By 2010, that's expected to jump ...
  Advertising, Creativity, Interactive Marketing, New Media, Online Marketing, Social Media
• Shopper Marketing vs. the AsteroidMitch McCasland
  In a genre of disaster movies, there's a dramatic moment when an asteroid is plummeting toward Earth. Amidst a flurry of intense heroics, the asteroid is redirected... and tragedy is ...
  Advertising, Brand Awareness, Marketing Smarter
• Nah, That's Not Just an Ad. Is It?
  You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free ...
  Advertising, Interactive Marketing, New Media, Online Marketing, Social Media, Television, Videos
• Take Two Motrin and Tweet Me in the Morning
  Motrin recently created an online hulabaloo when a video intended for laughs instead raised the ire of its target audience: Mothers. "Wearing your baby seems to be in fashion," begins ...
  Advertising, Marketing Inspiration, Social Networking, Twitter, Word-of-Mouth
• Put Your Best Face Forward
  You want to explore uncharted territory, but you're also worried about sowing cash on unproven social media ground. Well, here's a way to play it safe: ease, ever so slowly, ...
  Advertising, Brand Awareness, Community, Facebook, Interactive Marketing, New Media, Social Media
• Statistics On Advertising During a RecessionPaul Dunay
  I think Seth Godin outlined marketing's Catch 22 best in his book The Purple (and I am paraphrasing When times are tough the tendancy is to conserve capital vs. when ...
  Advertising, Branding, Content
• In-Game Ads: Real, Not Virtual, ROI
  Gaming is no longer the sole domain of geeky guys with programmer's pallor: 44% of online gamers, and 40% of gamers in general, are women. Over half are between 18 ...
  Advertising, Interactive Marketing, New Media, ROI, Social Media, Women
• Crowds Have No Leaders!Paul Dunay
  The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete But what is missing ...
  Advertising, Branding, Content