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• Running Big Business Marketing With Small Business ThinkingAnthony Cirillo
  Entrepreneurs see the world in a different way. Different perspectives foster innovation. All around a given community, there are hundreds of success stories of mom-and-pop operations that have grown successful ...
  Advertising, Collaboration, Market Research, Marketing Tips, Small Business, Testing
• Dear Marketing: An Open Letter From Your CustomerChris Maher
  This is an open letter to major advertisers and marketers from one of your own ranks who is also (like us all) a consumer. The author is unhappy, worn out, ...
  Advertising, Customer Experience, Email Campaigns
• Convergence: It's Becoming a Brave New WorldRobbie Baxter
  Imagine a world where video, photography, text and music are all available from any device that can connect to the Internet at any time. Whether you're using your computer, iPod, ...
  Advertising, Blogging, Brand Awareness, Interactive Marketing, Mobile Marketing, Targeting, Videos
• Advertising vs. PR: Kotler on KotlerPhil Kotler
  In his new book, According to Kotler, Phil Kotler gives a summary of the key principles of marketing and how they relate to current events such as corporate accounting scandals, ...
  Advertising, Collaboration, Public Relations, Sponsorship
• Marketing Challenge: 3 Steps to Becoming an Industry GuruHank Stroll
  Creating demand for your speaking services can be challenging. This week, read the three more important steps for creating interest in your speaking services. Also this week, supply your advice ...
  Advertising, Local Marketing, Marketing Challenges, Public Speaking, Thought Leadership, Value Propositions
• Targeting People of Caribbean Heritage: 4 Common ErrorsX Murphy
  People of Caribbean heritage remain a large and diverse market. Marketers who ignore them are missing on the opportunities to showcase their products and services to a fast-growing segment with ...
  Advertising, Marketing Tips, Segmentation, Sponsorship, Targeting
• The Most Effective Approaches to Marketing to HispanicsPaul Epstein
  Marketers who choose not to devote significant time and effort to the Hispanic population are missing out on a vital consumer segment that is growing faster than any other minority ...
  Advertising, Customer Behavior, Hispanic Marketing, Online Marketing, Segmentation, Websites
• Listen Up: Your Customers Are Talking About You Online (Part 2 of 2)Wil Reynolds
  Last week, the author hopefully opened your eyes to the importance of staying on top of reviews and posts about your products and services—as well as those about your competition. ...
  Advertising, Blog Comments, Blog Monitoring, Customer Satisfaction, Online Marketing, Social Media, Websites, Word-of-Mouth
• Neuromarketing: Peeking Inside the Black BoxKarl Moore
  The human mind has long been considered as a kind of "black box," something which was rather mysterious. We can measure the results of our marketing efforts, in terms ...
  Advertising, Market Research
• Five Common Misconceptions About Buzz MarketingEmanuel Rosen
  We are all talking about ways to engage consumers in a conversation. We all seek strategies to stimulate people to talk about our brands, products or services. What's less obvious ...
  Advertising, Blogging, Direct Marketing, Public Relations, Referrals, Word-of-Mouth
• Keyword Advertising Breadth: Are You Missing Opportunities?Tom Kuegler
  Recently, search engine revenues have rocketed, with pay-per-click advertising providing much of the fuel for growth. The other side of the coin: advertisers have been using PPC keyword advertising to ...
  Advertising, Keywords, PPC Campaigns, Search Engines
• Services Marketing Is Moving Online—Are You?Mike Schultz
  Services marketing efforts are moving online not because a few marketing consultants and strategists say they are—but because your clients and prospects are online, and their online experiences are influencing ...
  Advertising, Brand Awareness, Online Marketing, Services Marketing, Websites, White Papers
• How to Win Over the Man in the Chair: Salesmanship, Repetition and Direct MailErnest Nicastro
  Any salesperson worth his or her commission check will tell you that landing worthwhile new business takes a repeated and concerted effort—and lots of contact with the decision maker. This ...
  Ad Copy, Advertising, Copywriting, Customer Experience, Direct Marketing, Marketing Tips
• The Psychology of Advertising Failure (Part 2 of 2)Matthew Syrett
  Although we cannot completely trust the psychology that underlies our advertising decision making, we can work to make it more reliable by lowering stress, institutionalizing skepticism, living in the moment, ...
  Advertising, Marketing Challenges, Marketing Tips
• The Psychology of Advertising Failure (Part 1 of 2)Matthew Syrett
  Advertisers spend much effort psychoanalyzing consumers, trying to understand why consumers make the decision they do. It is rare that they turn those same analytical tools on themselves—to understand why ...
  Advertising, Marketing Inspiration
• 10 Golden Rules for Getting Great Work From a Design AgencyMary Enderle
  Building and maintaining a trusting relationship with your agency is key to project success. Many relationships with agencies fail because clients treat them like vendors instead of partners. They don't ...
  Advertising, Collaboration, Creative Briefs, Hiring Outside Resources, Marketing Tips
• SWOT Team: Marketing Complex ProductsHank Stroll
  Marketing complex products and services is a challenge. This week, add your two cents to: What methods work well for marketing technical services and solutions? Also this week, read your answers ...
  Advertising, Brand Awareness, Marketing Challenges, Word-of-Mouth
• Do All Good Leads Become Sales?Mal Watlington
  It's the fourth quarter of the fiscal year. Let the finger-pointing begin! In truth, the key to accurate lead-conversion ROI calculations is "self-honesty." While every company has the right to ...
  Advertising, Lead Generation, Lead Quality, Measurement, Sales, Segmentation
• Reversing the Curse and Advancing the BrandEllen Weiss
  Endorsements can prove to be excellent ways to create a genial relationship between your product and the person or team being endorsed. Just be wary of capitalizing too quickly on ...
  Advertising, Brand Positioning, Branding
• The New Era of Passionate Account ServiceEric Thiegs
  Times have changed for the account service department. Our role as account executives is to lend expertise and insight as we hack the path for our clients through a post ...
  Advertising, Collaboration, Management