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• Oh Behave! Hidden Forces that Shape Irrational BehaviorPaul Dunay
  When marketers design a marketing campaign .... we typically design them for "rational" buyers. But do buyers act rational? And what about When we make decisions we think we're in ...
  Advertising, Branding, Content
• Engagement—A New Information-Based Form of AdvertisingLester Wunderman
  An engagement between a buyer and a seller begins with a single point of contact. It could be as a sale or an inquiry that, with the appropriate follow-up, can ...
  Advertising, Customer Engagement, Customer Experience, Marketing Smarter
• The Publisher's Paradox: Why Traditional Advertising Models Are DeadCam Beck
  Against the backdrop of incessant about record reductions in newspaper subscriptions and advertising revenue, I read a recent that stated the Pittsburgh is losing about $20 million per This made ...
  Advertising, Content
• Is Mental Privacy Destined for Extinction?Paul Barsch
  Imagine walking down a busy street when suddenly you hear a voice in your head. Is it schizophrenia? The demonic? No, you've been subjected to modulated ultrasound from an advertiser, ...
  Advertising, Content
• Engagement—A New Information-Based Form of AdvertisingLester Wunderman
  by Lester Wunderman
  Advertising, Customer Engagement, Customer Experience, Marketing Smarter
• Don't Interrupt What Interests People .... BE What Interests People!Paul Dunay
  I can't get an idea out of my mind that I think is profound for this social media age. Recently I blogged about giving your customers and prospects the opportunity ...
  Advertising, Branding, Content
• Market to Change Customer Behavior, Not AttitudesPaul Dunay
  Harvard Business School professor John Quelch once said, "The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude." I recently revisited this quote ...
  Advertising, Branding, Content
• Make Your Marketing Budget Work - Halve ItMartin Lindstrom
  What's the trick to starting afresh? Be prepared to seriously start over and establish strategies to keep your brand from falling into that rut to nowhere. Here are some ideas to ...
  Ad Copy, Advertising, Creativity, Direct Marketing, Marketing Budgets
• Media Buying Needs to Evolve!Paul Dunay
  Thinking about buying media? Well, it's no longer just about ad space or traditional print. Today media has to "sing and dance." It has to have a tight connection to ...
  Advertising, Branding, Content
• Blurring the Lines Between Advertising and EntertainmentTed Mininni
  Since many traditional advertising platforms are static in nature, and consumers are becoming increasingly interactive in their preferences, companies must become increasingly adept at using a mix of new interactive ...
  Advertising, Branding, Interactive Marketing, Social Media
• Present the Unexpected but Stay on Purpose: Lessons From The ApprenticeKathy Parsanko
  If you saw the last episode of The Apprentice, you know that two teams of celebrity contestants were asked to create a campaign to help launch a new product, Dial ...
  Ad Copy, Advertising, Branding
• Unreal Marketing: Violating the Axioms of AuthenticityJames H. Gilmore, B. Joseph Pine II
  As a marketing professional, do you proclaim your offerings to be real or authentic? If so, you may find your customers calling them (and you) fake. So stop it: Don't ...
  Ad Copy, Advertising
• MarketingProfs Podcast: Blogging for SEO Juice and WordPress PluginsJohn Wall, Christopher S. Penn
  How to blog for SEO juice, some killer WordPress plugins, and a Super Bowl Ad wrap-up... all that and more in this Marketing Over Coffee, a weekly audio program sponsored ...
  Advertising, Blogging, Websites
• Case Study: How a Patient-Support Program Increased Therapy Participation 20%, Upped SalesKimberly Smith
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has ...
• Moving Madison Avenue: Finding Advertising Ideas ElsewhereMartin Lindstrom
  What will happen when ideas become commodities just like everything else? Some people certainly buy ads from advertising agencies on the strength of the agency's own brand name, but is ...
  Advertising, Collaboration, Creativity, Online Marketing
• Facebook: Changing Advertising ForeverJon Davis
  Whether or not you completely understand social media or social networking sites, the one aspect you must understand is that they are going to change the way businesses advertise. Facebook, ...
  Advertising, Facebook, Referrals, Targeting, Word-of-Mouth
• The Exit PlanTangerine Toad
  The "Exit Plan" is a conversation I seem to be having with more and more of my peers these days. As in "what's your Exit Plan" for when you're deemed ...
  Advertising, Content
• MarketingProfs 'Classic Truths': Sex! Why Getting Your Attention Isn't Always EnoughDebbie MacInnis
  Lots of companies create interesting and attention-getting ads with the brand name or major takeaway buried somewhere therein. So what happens? Consumers remember the great ad. But for the life ...
  Ad Copy, Advertising, Customer Behavior, Web Copy
• What Is Advertising's Most Important Word?Jerry Bader
  What is advertising's most important word? The simple, innocuous word "like": a nondescript word that carries with it all the conceptualization power you need to create a business identity, to ...
  Ad Copy, Advertising, Copywriting
• What Happened to Storytelling and Anticipation in Advertising?Lewis Green
  Fifty years ago, Chevy ads were the best. I know that because I still remember them, and I am not one to remember what I ate for lunch, let alone ...
  Advertising, Content