Advertising

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• Teen Marketing? Fo’ Shizzle DizzleMitch McCasland
  Teens are the consumers of today and of the future. When a brand connects with a teen, it could tap into a lifetime of loyalty.
  Advertising, Brand Positioning, Market Research, Targeting
• Branding on a Budget: An Interview With Brad VanAukenKimberly McCall
  Branding is a beautiful thing—any business, regardless of size, can connect with consumers to cement a relationship.
  Advertising, Brand Awareness, Branding, Customer Relationships, Positioning, Public Relations, Sponsorship, Taglines
• How to Make Print Ads WorkMax Sutherland
  It takes something special to make your ad cut through the clutter.
  Ad Copy, Advertising, Branding
• Can Harley’s Secret Weapon Revitalize Your Marketing?Sean D'Souza
  ow did Harley turn its bike business around from a sleepy brand to hot commodity?
  Advertising, Brand Awareness, Customer Engagement, Newsletters, Word-of-Mouth
• SWOT Team: So Which 50% of Advertising Works?Hank Stroll, Yvonne Bailey
  With Internet technology, are we any closer to knowing which of our advertising is effective and which is not? Also this week: How can we measure the effectiveness of a ...
  Advertising, Management, Marketing Challenges, Web Analytics
• The Ultimate Web Traffic DashboardJim Sterne
  The most frequent question Jim's clients ask is, “What should we measure on our Web site?” The second most frequently asked question then is, “What does a best-practices Web ...
  Advertising, Market Research, Marketing Dashboards, Measurement, Web Analytics
• Rethinking RadioTom Barnes
  What's next for radio? And why should marketers pay attention?
  Advertising, New Media, Positioning, Value Propositions
• Advertising Is Dead; Long Live PRHarry Hoover
  effectively build a brand today, you need PR.
  Advertising, Branding, Public Relations
• Branding: The Concept That Ate the Ad IndustryKimberly McCall
  The essence of branding is not an ad, logo, corporate identity, Web site, or brochure. Instead, the essence of branding is leaving the desired emotional imprint in the heart and ...
  Advertising, Branding, Small Business, Taglines
• Target Marketing: Six Lessons from Major League BaseballBobette Kyle
  ere are six lessons from Major League Baseball that you can take into account to profitably target your own customers.
  Advertising, Local Marketing, Marketing Tips, Online Marketing, Segmentation, Targeting, Websites
• Permission Versus AttentionDana Blankenhorn
  As the spam flood has drowned more and more of us, Dana has seen many people ignoring legitimate messages, bouncing them or throwing them angrily into spam folders. What are ...
  Advertising, Direct Marketing, Marketing Smarter, Permission Email Marketing
• A Cure for Licensing DyslexiaKirk Martensen
  oyalties can represent only a fraction of the value that is created by a thoughtful, carefully executed licensing program.
  Advertising, Brand Awareness, Brand Equity, Branding, Measurement
• Exploring the Territory Known as No Brand's LandTim Riesterer
  Increasingly, a company’s branding success depends less on what they sell, and more on how they sell it. In a highly competitive market, with near parity products and barely discernible ...
  Advertising, B2B Marketing, Brand Equity, Brand Loyalty, Branding, Channel Marketing, Interactive Marketing, Personalization, Sales
• Let GM Teach Us How Not to AdvertiseMichael Fischler
  hael doesn't think it’s fair to criticize advertising campaigns—picking apart someone else’s hard work is for non-achievers. But today, he's compelled to make an exception.
  Advertising, Marketing Inspiration
• Marketing to PeacocksMitch McCasland
  We've identified what has become known in current marketing-speak as the "metrosexual."
  Advertising, Marketing Tips, Segmentation, Targeting
• Making Brands Relevant Online (Part I) Mitch McCasland
  When a brand goes online, what expectations do consumers have? What information is anticipated? Motivating?
  Advertising, Branding, Online Marketing, Web Content, Website Design, Websites
• 5 Ways to Integrate Your Ad AgencyJosh Rose
  ere are five ways you can ensure you are prepared to offer true integration to your clients.
  Advertising, Collaboration, Marketing Smarter
• Get It Right (Before You Get It Out)Phillip Ross
  o you really want your business associated with shallow, self-centered, rude and crass envy? Surely there is a better way.
  Advertising, Customer Experience, Public Relations, Word-of-Mouth
• Under the Hood at Volvo's Digital GarageDavid Berkowitz
  ven with small budgets, automakers are doing some pretty interesting stuff online. Read about one car maker's ever-growing commitment to the Internet.
  Advertising, Creativity, Metrics, Online Marketing, Web Analytics
• You Call That Integrated Marketing Communications?Richard Roberts
  The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading?
  Advertising, Public Relations, Sponsorship