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• Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?Ayaz Nanji
  Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
  Advertising, Customer Behavior, Research Summaries
• Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
  This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
  Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
• Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]Ayaz Nanji
  Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
  Advertising, Digital Marketing, Research Summaries
• Google Ads Mobile Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
  Advertising, Benchmarking, Google, Research Summaries, Search Engine Marketing
• The Paid Social Channels Marketers Are Most Bullish AboutAyaz Nanji
  Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
  Advertising, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• 2018 Digital Advertising Trends: Which Predictions Came True [Infographic]Laura Forer
  Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's ...
  Advertising, Customer Behavior, Videos
• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• The Psychology of Advertising: Thinking vs. Feeling [Infographic]Laura Forer
  Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the ...
  Advertising, Customer Behavior
• Facebook vs. Google: AdRank Auction Factors [Infographic]Laura Forer
  Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
  Advertising, Facebook, Google, PPC Campaigns, SEO, Social Business
• The Inner Workings of Advertising on Amazon [Infographic]Laura Forer
  Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work ...
  Advertising, Digital Marketing, E-Commerce
• Five Myths About PPC... Busted! [Infographic]Laura Forer
  Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts ...
  Advertising, PPC Campaigns
• How to Sell on FacebookNate Gadzhibalaev
  The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as ...
  Ad Copy, Advertising, Facebook, Personalization, Social Media
• Google AdWords Benchmarks by Industry [Infographic]Ayaz Nanji
  How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?
  Advertising, Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The Updated Guide to Facebook Ad Placements [Infographic]Laura Forer
  Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to ...
  Advertising, Facebook, Instagram, Social Media
• Five Subtle Mistakes That Are Limiting Your Marketing Response RateTim Carr
  If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
  Advertising, Copywriting, Writing
• The Share of Digital Display Ads Bought ProgrammaticallyAyaz Nanji
  Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.
  Advertising, Digital Marketing, Research Summaries
• Global Ad Spend Forecasts by Medium Through 2020Ayaz Nanji
  Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith.
  Advertising, Mobile Marketing, Research Summaries, Television
• Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]Laura Forer
  Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing ...
  Advertising, Digital Marketing, E-Commerce
• The Domination of Mobile Ads: Trends and Statistics [Infographic]Laura Forer
  What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
  Advertising, AI, Mobile Marketing, Native Advertising, Videos
• How to Ignite Your LinkedIn Marketing Strategy [Infographic]Laura Forer
  Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team.
  Advertising, B2B Marketing, Content, LinkedIn