Blogging Strategy

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• Six Steps to Attracting 1,000 Daily Blog VisitorsDanny Iny
  Is blogging useless nowadays? Not if you're blogging the right way. When done right, blogging can attract a huge pool of prospective customers. Learn how to go from 0 to ...
  Blogging, Blogging Strategy, Content, Websites
• How to Boost Your Blog's Readership
  Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, ...
  Blogging, Blogging Strategy, Content, Content Marketing
• How to Create a Successful Blog Editorial Strategy in Just Six StepsDebbie Williams
  What's the key to effective blogging? Strategy. A solid blog editorial strategy will help you create relevant content regularly to attract readers and convert them into customers. Learn six steps ...
  Blogging, Blogging Strategy, Content, Content Marketing, Websites, Writing
• Four Keys to Blogging Like an Olympian [Slide Show]Christian Gulliksen
  Blogging sounds easy. But creating content that draws readers back—day after day, week after week—requires the disciplined focus of an elite athlete. Here are four tips for becoming an Olympic-caliber ...
  Blogging, Blogging Strategy
• Newbie Blogger Blunders to Avoid
  You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Writing
• How to Curate Content That Your Audience Will Love
  Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of ...
  Blogging Strategy, Content, Content Marketing, Lead Generation, Web Content
• Should You Host Your Blog On-Site or Off-Site?
  "Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should ...
  Blogging Strategy, Search Engine Marketing, Web Content
• Case Study: How One Company's Thought-Leadership Content Is Driving New Business, ExposureKimberly Smith
  Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace.
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
  Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• The Right Way to Join the Fray
  In a post at the MarketingProfs Daily Fix blog, Mack Collier tells the story of Alison Heath, the director of marketing for a small company that received favorable coverage from ...
  Blog Comments, Blogging, Blogging Strategy, Small Business
• Loose Lips: You Know Exactly What They Do to Ships
  Despite the obvious benefits of Web 2.0, the largely unregulated world of social media also poses some unique challenges for companies concerned about a host of issues ranging from legal ...
  Blogging Policy, Blogging Strategy, Small Business, Social Media
• Open Letter to the Would-Be CEO BloggerTodd Defren
  Dear CEO: Welcome to the blogoshere! So, umm, how do you really start? How do you get started blogging, and do it well? Let's avoid the technical requirements. (You've got ...
  Blog Monitoring, Blogging, Blogging Strategy, Corporate Blogging
• Top Five Rules for Creating a Successful Video Blog for BusinessBrent Altomare
  Blogs provide rich opportunities for organizations to interact with customers. But now marketers are wondering how to create even more dynamic content and "stickiness." That next level of intimacy has ...
  Blogging Strategy, Corporate Blogging, Marketing Tips, Video Blogs
• Case Study: How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing PromotionKimberly Smith
  Hewlett-Packard simply handed over a $5,000+ computer prize package to each of 31 bloggers, asking them to give away the prizes to their readers in any way they saw fit. ...
• Case Study: How a Controversial Book Became a Bestseller via an Aggressive Web CampaignKimberly Smith
  When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So ...
• Would Your Blog Get an A?
  For nearly a year and a half, Mack Collier has produced a series he calls the Company Blog Checkup. "Originally," he says, "I looked at each blog's content, how they ...
  Blogging, Blogging Strategy, Marketing Inspiration
• Case Study: How a Marketing Consultant Significantly Increased His Client Base via Social MediaKimberly Smith
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way ...
• Case Study: How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost BlogsLaurie Lande
  Denali Flavors creates and licenses premium ice cream flavors for regional and store brands. Its most popular flavor is Moose Tracks, which is made by more than 80 dairies nationwide—but ...
• Case Study: Fiskateers: How a Social Community Became a Veritable Sales ForceBL Ochman
  Though by no means cutting edge in the usual sense... scissors and related tools help drive the $30 billion craft and hobby industry. Fiskars Brands, Inc., a global brand based ...
• Case Study: How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New BusinessChristian Gulliksen
  A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his ...