Blogging Strategy

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• Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf LifeRory Schaff
  The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Analytics, Social Media, Web Content, Writing
• How Do You Compare With Serious Business Bloggers? [Infographic]Barry Feldman
  Recent research reveals the biggest trends in blogging. Check out the findings in the following infographic.
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Writing
• #SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, ...
  Advertising, B2C, Blogging Strategy, Branding, Collaboration, Content, Content Strategy, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Public Relations, Social Media, SocialSkim, Twitter
• How to Calculate Your Company's Investment in BloggingTom Fanelli
  How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? ...
  Blogging, Blogging Strategy, Content, E-Commerce, Measurement, Metrics, ROI, Web Analytics
• How to Turn Bloggers (and Other Influencers) Into Your Brand ChampionsJeff Foster
  Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.
  Blogging, Blogging Strategy, Content Marketing, Marketing Strategy, Public Relations, Social Media, Sponsorship
• Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their IndustryLauren Jung
  Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries.
  Blogging Policy, Blogging Strategy, Brand Ambassadors, Brand Management, Brand Positioning, Branding, Content, Content Strategy, Digital Marketing, Instagram, Product Management, User-Generated Content, Websites, Word-of-Mouth
• How Marketers and Bloggers Are Working TogetherAyaz Nanji
  How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Digital Marketing, Research Summaries, Survey Data
• Travel Blogging Trends, Insights, and Pet Peeves [Infographic]Ayaz Nanji
  Half of successful travel bloggers say blogging is their full-time job, according to a recent report from the Abbi Agency.
  Blogging, Blogging Strategy, Content, Public Relations, Research Summaries, Survey Data
• Five Undeniable Reasons Your Nonprofit Needs a BlogAmy Butcher
  Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
  Blogging, Blogging Strategy, Content, Customer Engagement, Millennials, Nonprofits, Websites, Writing
• Six Crucial Attributes of a Successful Business BlogMichael Gerard
  Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Measurement, Metrics, Newsletters, Social Media
• Why Your Blog Is Not Adding Business Value, and What You Can Do About ItJawad Khan
  Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Web Content, Websites, Writing
• The Best Days and Times to Post Content [Infographic]Ayaz Nanji
  The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Email, Email Marketing, Facebook, Instagram, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• Does Posting More Content Lead to More Engagement?Ayaz Nanji
  Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior, Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Research Summaries, Social Media, Social Networking
• How to Choose the Right (and Legal) Images for Your Blog Post [Infographic]Verónica Jarski
  Captivating blog post images can help keep your visitors from straying. Check out these tips for choosing the right images and avoiding copyright issues.
  Blogging, Blogging Strategy, Content, Creativity, Websites
• 29 Must-Read Content Marketing Articles of 2014Larry Kim
  As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• Four Ways to Help Guest Writers Contribute Great Content for Your Company BlogLisa Kasanicky
  A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and ...
  Blogging, Blogging Policy, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Writing
• Blog and Social Media Usage by Fortune 500 CompaniesAyaz Nanji
  Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to ...
  Blogging, Blogging Strategy, Content, Content Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Twitter, YouTube
• How to Overcome the 'No Time to Create Content' ChallengeJoe Chernov
  How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Sales, Web Content
• A Well-Balanced Content Menu for Your Blog [Infographic]Verónica Jarski
  Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Customer Relationships, Marketing Strategy, Web Content, Writing
• How to Share Content Responsibly and Avoid Putting Your Organization at RiskRachel Foster
  You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.
  Blogging Strategy, Content, Content Marketing, Management, Web Content