Blogging Strategy

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• Blog Best-Practices and BenchmarksAyaz Nanji
  Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Corporate Blogging, Digital Marketing, Research Summaries
• How Often Are Marketers Creating Content?Ayaz Nanji
  Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.
  Blogging, Blogging Strategy, Content, Content Marketing, Research Summaries, Survey Data
• Tips for Working With Blogger Advocates [Infographic]Verónica Jarski
  Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.
  Blogging, Blogging Strategy, Brand Ambassadors, Brand Loyalty, Social Media
• Three Ways to Kick-Start Your Small-Business Marketing in 2014 [Infographic]Hunter Boyle
  Are you among 29% of small business owners and marketers who feel overwhelmed by online marketing? Check out these tips—and an infographic full of useful data—that can help you gain ...
  Blogging, Blogging Strategy, Content Strategy, Email, Marketing Strategy, SMBs, Social Media, Time Management
• How Effective Are Marketing Agency Blogs?Ayaz Nanji
  Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.
  Blogging, Blogging Strategy, Content, Content Strategy, Marketing Strategy, Research Summaries
• Native Advertising Trends: Brands See Value, Publishers Like Sponsored PostsAyaz Nanji
  The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a ...
  Advertising, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Direct Marketing, Interactive Marketing, Research Summaries, Survey Data, Surveys
• How Much Bloggers Charge to Publish Sponsored ContentAyaz Nanji
  Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they ...
  Blogging, Blogging Strategy, Content, Content Marketing, Pricing, Research Summaries, Web Content
• Top Five Tips for Making Content Work for Your BrandNeil Mody
  Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you ...
  Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Marketing Strategy, Marketing Tips, Writing
• Ensure That Strategy, not Tactics, Drives Your Social MediaRachel DiCaro Metscher
  Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful ...
  Blogging Strategy, Brand Positioning, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Measurement, Social Media
• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content, Websites
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)Tommy Walker
  In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
  Blogging, Blogging Strategy, Community, Content, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media, Web Content, Writing
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
  Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
  Advertising, Blogging Strategy, Brand Awareness, Branding, Customer Acquisition, Customer Behavior, Demographics, Facebook, Pinterest, Promotions, Social Media
• Bolster Your Linkbuilding Efforts With Guest Blogging
  "Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
  Blogging Strategy, Links, Search Engine Marketing, Websites, Writing
• Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
  Advertising, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Customer Relationships, Interactive Marketing, Promotions, Social Media, User-Generated Content
• Get the Biggest Bang for Your Blog
  Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
  Blogging Strategy, Content, Customer Engagement, Social Media
• B2B Blogging: Three Steps to Getting Noticed
  We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
  Blogging, Blogging Strategy, Web Content, Web Copy, Writing
• How to Attract 1,000 Daily Blog Visitors
  Large corporations are blogging less, but that doesn't mean your small business should follow their lead. "When done right, blogging can attract a huge pool of prospective customers," writes Danny ...
  Blogging, Blogging Strategy, Content, Social Media, Social Networking
• How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author StatsAndy Crestodina
  This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll ...
  Blogging, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Keywords, Links, Search Engine Marketing, SEO, Social Media
• Five Tips to Make Company Blogs Worth ReadingMuhammad Yasin
  Creating consistently engaging and fresh content for any company's blog is no easy task; even the most thoughtful corporate bloggers can get stuck from time to time. If you think ...
  Blogging, Blogging Strategy, Content, Content Marketing, Writing