Blogging Strategy

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• Blogging Trends: Typical Post Length and Publishing FrequencyAyaz Nanji
  Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.
  Blogging, Blogging Strategy, Content, Content Marketing, Research Summaries, Writing
• Ghostwriting Blog Posts for Sales Reps? Read This First.Laura Lentchitsky
  Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Sales, Writing
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content, Webinars, Writing
• Seven Tips for Building a Killer Email List [Infographic]Laura Forer
  An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.
  Blogging, Blogging Strategy, Data, Email, Email Lists, Email Marketing, Social Media
• The Ins and Outs of Awesome Infographics [Infographic]Laura Forer
  Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make ...
  Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior
• How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce [Infographic]Laura Forer
  What better way to learn how to use LinkedIn for marketing than from the people at LinkedIn itself? Find out their secret sauce for successful LinkedIn marketing.
  Advertising, B2B Marketing, Blogging Strategy, Content, LinkedIn, Testing
• The Lowdown on Social Media Influencers [Infographic]Laura Forer
  Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.
  Blogging Strategy, Brand Ambassadors, Brand Management, Influencer Marketing, Public Relations
• Four Tips to Boost Traffic (and Leads) With Compounding Blog PostsLucy Jones
  What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, SEO, Web Content, Writing
• Blogging Benchmarks: Writing Time, Post Length, and Media UseAyaz Nanji
  Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios.
  Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Research Summaries, Survey Data, Writing
• The Most Shared Brand Blog Posts: Length, Language, and Title TrendsAyaz Nanji
  Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Digital Marketing, Research Summaries
• How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]Verónica Jarski
  Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.
  Blogging, Blogging Strategy, Content, Copywriting, Websites, Writing
• Five Crucial Elements of a Great Blog PostSam Allcock
  Unless your blog post is structured in a way that is easy to read, it won't perform to its full potential. Consider using these elements when you structure your blog ...
  Blogging, Blogging Strategy, Content, Content Strategy, SEO, Websites, Writing
• Seven Common Blogging Mistakes to Avoid [Infographic]Verónica Jarski
  Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Media, Websites, Writing
• Blog Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ...
  B2B Marketing, B2C, Benchmarking, Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Corporate Blogging, Digital Marketing, Research Summaries
• Content Marketing and Social Media Benchmarks for BrandsAyaz Nanji
  Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Five Strategies to Map Out Your SEO [Infographic]Verónica Jarski
  Check out these five tips for getting your business to rank higher in search results.
  Blogging, Blogging Strategy, Content, Content Strategy, Corporate Blogging, Marketing Strategy, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content
• A Four-Step Process for Creating Compelling Content for Your AudienceScott Sims
  Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at ...
  Blogging, Blogging Strategy, Content, Content Strategy, Web Content, Writing
• Endorsements, Reviews, and Astroturfing: New FTC Guidance for MarketersKarl Kronenberger
  In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in ...
  Advertising, Blogging, Blogging Strategy, Content, Facebook, Marketing Strategy, Social Media, Testimonials, Twitter, User-Generated Content
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media, Videos, Web Content, Websites, White Papers
• How to Create a Blog Persona to Make Your Content Consistently RelevantTim Matthews
  To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.
  Blogging, Blogging Strategy, Content, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Personas