Blogging

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• Get Wired and Get Hired
  The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  Blogging, Economic Crisis, Interactive Marketing, LinkedIn, Networking, New Media, Social Media, Twitter
• Open Letter to the Would-Be CEO BloggerTodd Defren
  Dear CEO: Welcome to the blogoshere! So, umm, how do you really start? How do you get started blogging, and do it well? Let's avoid the technical requirements. (You've got ...
  Blog Monitoring, Blogging, Blogging Strategy, Corporate Blogging
• Time to Polish That B2B Star
  It's a brand new year! Time to start fresh, set new goals—and write 52 dry-as-bones B2B blog posts. But wait. The words "B2B blog" don't have to strike dread in ...
  B2B Marketing, Blogging
• Top 5 Legitimate SEO Techniques That Will Help Your Business Get FoundMike Volpe
  Gems of 2008: People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads ...
  Blogging, Marketing Tips, SEO, Social Media, Websites
• The Big Bad Blog Clock
  You've been considering starting a B2B blog. But you're afraid that once you start it up, you won't be able to maintain it. How much do you really have to ...
  B2B Marketing, Blogging, Social Media, Writing
• Case Study: How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two YearsKimberly Smith
  K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the ...
• Pepsi's Scheme Fails Taste Test
  By now, you've probably heard about a recent Pepsi outreach that delivered three packages, over the course of an hour, to 25 influential bloggers; the first two contained cans with ...
  Blogging, Marketing Inspiration, Social Media
• Some Impure Blogging Thoughts
  In her keynote address at our Digital Marketing Mixer in Scottsdale, Arizona, Arianna Huffington gave her play-by-play for turning the eponymous Huffington Post into a social media juggernaut. Rohit Bhargava—himself ...
  Blogging, Small Business, Social Media
• Playing Tag
  Even if you've never heard the term tag cloud, you've likely seen them in your online travels: clusters of keywords relevant to a site's content, rendered in varying font sizes ...
  Blogging, Interactive Marketing, Keywords, New Media, Social Media
• Quirky, Weird and Hard to Predict
  In a post at Copyblogger, Sonia Simone offers some unconventional blogging advice, her nine "little known" rules for a successful blog. It's an interesting read, with plenty of key takeaways ...
  Blogging, Small Business
• Case Study: How New Media Helped Auction Direct USA Boost Sales 40%Kimberly Smith
  While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the ...
• My Blog, Myself
  Ron Hudson of the Immediate Influence Blog recently asked his friends on Twitter to nominate candidates for a list that would become "50 of the Most Powerful and Influential Women ...
  Blogging, Marketing Inspiration
• Case Study: How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing PromotionKimberly Smith
  Hewlett-Packard simply handed over a $5,000+ computer prize package to each of 31 bloggers, asking them to give away the prizes to their readers in any way they saw fit. ...
• Stoking the Dragon Fire
  Nine months after launching the HDX Dragon, Hewlitt-Packard faced a quandary: Sales of the feature-packed laptop were underwhelming. The company took action by partnering with Buzz Corps to create a ...
  Blog Monitoring, Blogging, Marketing Inspiration, Social Media
• For Members Only. Period.
  According to a recent article by Bill McCloskey, "The real secret to email marketing has nothing to do with deliverability, rendering, or any number of other technical issues we discuss ...
  B2B Marketing, Blogging, Facebook
• Get the Vote: Use Political Marketing Techniques to Power Your CampaignsJean Fleming
  Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their ...
  B2B Marketing, Blogging, Obama, Social Media, Twitter, Videos, YouTube
• Time to Step Up Your Blogging
  Plenty of marketing bloggers give blogging advice. Few of their posts, though, approach the comprehensive nature of a recent entry from Chris Brogan. Entitled "50 Ways to Take Your Blog ...
  Blogging, Marketing Inspiration
• Kodak Clicks With Social Media SuccessAmber Naslund
  Kodak has invested people, energy, and two years of dedicated effort into building its social media program, and has met with great success. Here, Amber Naslund talks to the people ...
  Blogging, Social Business, Social Media
• Case Study: How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand AwarenessKimberly Smith
  Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and ...
• When the Big Boss Blogs ...
  Is this the beginning of the end for the CEO blog as client outreach? A report by Forrester Research seems to think so, according to a recent article by Christine ...
  B2B Marketing, Blogging