Blogging

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• Case Study: How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand AwarenessKimberly Smith
  GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign ...
• Custom and Unique -- Repeat Repeat RepeatChris Brogan
  Seth Godin's post about mass does a great job of lining out what's crazy about the way marketing is done today. Want to go in the opposite direction? Social media ...
  Blogging, Content
• The Small Guys Really Know How to Socialize
  If you're a small business, you're aware that Web 2.0 offers entirely new channels for attracting and cultivating customers. And in a post at the Acquiring Minds blog, Robert Lesser ...
  Blogging, Small Business, Social Media
• Would Your Blog Get an A?
  For nearly a year and a half, Mack Collier has produced a series he calls the Company Blog Checkup. "Originally," he says, "I looked at each blog's content, how they ...
  Blogging, Blogging Strategy, Marketing Inspiration
• Top 5 Legitimate SEO Techniques That Will Help Your Business Get FoundMike Volpe
  It is essential that you make it easy for customers to find you, and one of the most effective ways to do so is search engine optimization, which focuses on ...
  Blogging, SEO, Social Media, Websites
• Get off Your Island, Gilligan
  "I'd love to be able to describe a blog as an all-powerful 'magic wand,' which will single-handedly solve all your marketing woes," says Mark White. But of course he can't. ...
  B2B Marketing, Blogging
• Case Study: How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring ProductKimberly Smith
  CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's ...
• Case Study: How an Email Marketing Solution Startup Signed up 300 Customers in 7 DaysNettie Hartsock
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally ...
• A Sample Social Media ToolkitChris Brogan
  There are countless ways to get into the game with Social Media. Check out these few sample Social Media tools and see how they can be used effectively and efficiently.
  Blogging, SMS, Social Media
• Case Study: How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and BlogNettie Hartsock
  A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and ...
• Seven Steps to a Successful Marketing BlogConnie Reece
  How do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an ...
  Blog Comments, Blog Monitoring, Blogging, Marketing Tips, Writing
• Case Study: How a Marketing Consultant Significantly Increased His Client Base via Social MediaKimberly Smith
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way ...
• MarketingProfs Podcast: Blogging for SEO Juice and WordPress PluginsJohn WallChristopherPenn
  How to blog for SEO juice, some killer wordpress plugins, and a Super Bowl Ad wrap-up.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored ...
  Blogging, Content, Google, SEO
• MarketingProfs Podcast: Blogging for SEO Juice and WordPress PluginsJohn Wall, Christopher S. Penn
  How to blog for SEO juice, some killer WordPress plugins, and a Super Bowl Ad wrap-up... all that and more in this Marketing Over Coffee, a weekly audio program sponsored ...
  Advertising, Blogging, Websites
• Case Study: How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion ShowKimberly Smith
  Goodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, ...
• Marketing Needs to Prepare for the Distributed WebPaul Dunay
  Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it's easier to implement functionally important applications ...
  Blogging, Content, RSS
• Case Study: How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost BlogsLaurie Lande
  Denali Flavors creates and licenses premium ice cream flavors for regional and store brands. Its most popular flavor is Moose Tracks, which is made by more than 80 dairies nationwide—but ...
• Social Media Starter Kit: The Tools You NeedChris Brogan
  Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. Here are some suggestions for a starter set of social media ...
  Blogging, Facebook, LinkedIn, Podcasting, RSS, Twitter, Video Blogs
• Good Reasons Not To BlogMack Collier
  Vaspers the Grate has a "grate" list of 20 Reasons a Business Should NOT . They are all spot-on, but I wanted to mention a few of my favorites here. ...
  Blogging, Content
• Which Comes First: The Policy or the Blog?Christine Whittemore
  Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before beginning? In other words: Which comes first the policy or ...
  B2B Marketing, Blogging, Blogging Policy, Corporate Blogging, Social Media