64 Statistics That Will Guide Your Content Marketing [Infographic]Laura Forer
A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that ...
Five Common SEO Mistakes That Content Marketers MakeBrian Liang
SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to ...
Your Three-Step Road Map to Creating Viral Content [Infographic]Laura Forer
When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes ...
Six Ways Content Marketers Can Use Audio MarketingRobert Katai
People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand.
Blogging Trends: Typical Post Length and Publishing FrequencyAyaz Nanji
Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.
How Long Does It Take to Create a Piece of Content?Ayaz Nanji
Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.
The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First WorldBecky Brooks
To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.
, Content Marketing
, Mobile Marketing
, Social Media
, Web Content
The Most Effective Number in Article Headlines [Infographic]Ayaz Nanji
Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
72 Must-Have Features for E-Commerce Websites [Infographic]Laura Forer
Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating ...
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content OnLaurie Davis
Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique ...
SEO Trends for Publishers: Ranking Factors and AMP ImpactAyaz Nanji
Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other ...
Three Key Components of Effective Marketing and Content CalendarsGarrett Moon
If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
Ghostwriting Blog Posts for Sales Reps? Read This First.Laura Lentchitsky
Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and ...
How a Blog Can Help You Build a Personal Brand OnlineMilica Skocic
To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is ...
A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 DaysBana Jobe
You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good ...
Five Mantras That Can Lead to More Leads From Your Blog [Infographic]Laura Forer
Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.
Writing: Six Types of Hooks to Reel in ReadersSara McGuire
A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a ...
When and Where Bloggers BlogAyaz Nanji
Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.
How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
, Blogging Strategy
, Content Marketing
, Content Strategy
, Inbound Marketing
, Marketing Strategy
, Web Content
Marketing Video: Three Quick Tips to Becoming a Better BloggerShannon Matthews
Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information.