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• Case Study: How an Online Retailer Grew Revenue 161% Year over YearJennifer Natsu
  The Sideways Wine Club, launched in April 2005, improved sales 161% year over year through July 2006, despite the fact that most online wine marketers experience an average visitor-to-buyer conversion ...
• Outing Second Life: Q&A With Digitas's Greg VerdinoAnn Handley
  Gartner recently predicted a drop off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse. Meanwhile, bloggers and other social media ...
  Blogging, Branding, Second Life, Word-of-Mouth
• Seven Lessons From a Blogging YearAnn Handley
  Chief Content Officer Ann Handley takes a look back at the blogging year that was for the MarketingProfs Daily Fix blog—and the lessons learned from launching a group blog for ...
  Blog Comments, Blogging, Marketing Inspiration, Writing
• Introducing the MarketingProfs Book Club: Q&A With the Authors of 'Citizen Marketers'Christina "CK" Kerley
  Ever read a book and wanted to discuss or debate it with fellow marketers? Now you can. Or ask the author a question? Now you can do that, too. Introducing ...
  Blogging, Social Media, Website Design, Word-of-Mouth
• Creating Branded Keywords and Driving Their Search Demand Through BuzzJeremy Swiller
  Blogging, Keywords, Press Releases, SEO, Targeting, Word-of-Mouth
• Marketing Challenge: Two Ways to Market on a Small BudgetHank Stroll
  What's the best way to get big results from a small budget?
  Advertising, Blogging, Marketing Challenges, PPC Campaigns, Thought Leadership
• The Art of Listening: Market Research Tools That Any Company Can UseJay Lipe
  People have long conducted market research. Not with fancy focus groups or complicated conjoint analysis, but just by asking questions and listening to the answers. Using this art of listening ...
  Blogging, Customer Satisfaction, Market Research, Surveys
• Creating Branded Keywords and Driving Their Search Demand Through BuzzJeremy Swiller
  If you're marketing in a highly competitive keyword space or providing products and services with little or no name recognition, you should consider creating branded keywords and driving their search ...
  Blogging, Keywords, PPC Campaigns, Press Releases, Search Engine Marketing, Targeting, Videos, Word-of-Mouth
• Marketing Challenge: Three Ways to Engage Employees and CustomersHank Stroll
  Web 2.0 reflects how the Web is changing from watching to "involving." What are the best ways to engage with customers in this new climate?
  Blogging, Blogging Policy, Customer Engagement, Marketing Challenges, Social Media
• How Web Feeds Link Publishers and SubscribersBrent Hill
  There's an invasion of little orange buttons on Web sites, and it has nothing to do with a new marketing campaign from Home Depot. Often labeled "XML," "RSS," or more recently ...
  Advertising, Blogging, RSS, Targeting
• Getting Savvy About Video Blogs: 3 Real-World Tips for Rolling Out User-Generated ContentTeri Sawers
  "User-generated content" is much more than today's most tossed-around-the-tongue buzzword. It's the difference between having a flood of site traffic or just a trickle. Empower your users to create information ...
  Blogging, Marketing Smarter, Video Blogs, YouTube
• How to Create Effective Brand-Driven Entertainment Content for the WebTed Page
  Computers are the campfires of today, around which we are all gathered. If you have a good story to tell there, people will listen. Here is a practical guide to creating ...
  Blogging, Brand Awareness, Customer Engagement, SEO, Videos, Websites, Word-of-Mouth
• Managing Your Marketing Career: Creating Your Personal Communications PlanWilliam Arruda
  You are probably very familiar with the concept of communications planning. Perhaps you manage the communications for your company. Now you need to take that same communications expertise and apply ...
  Blogging, Career Management, Personal Branding, Targeting, Thought Leadership, Websites
• How to Make the Online Community Your Marketing PartnerMack Collier
  Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. ...
  Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word-of-Mouth, YouTube
• Creating Content Streams for Web Watering HolesJonathan Kranz
  At a recent marketing association event about landing big company clients, one of the participants asked the speaker, "How do we find the watering holes where the decision makers meet?" The ...
  Blogging, Case Studies, Collaboration, Customer Experience, Press Releases, Web Content, Websites, White Papers
• Lessons in Experience Marketing: The 'Sideways' Wine Club Dave Chambers
  Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, ...
  Blogging, Brand Loyalty, E-Commerce, Marketing Plans, Product Marketing, Segmentation, Videos, Websites
• Small Businesses and Web 2.0: A Discussion with the Creator of Duct Tape MarketingEric Kintz
  A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web 2.0 experiments. Media companies and Internet giants have reacted promptly ...
  Blogging, Podcasting, Small Business, Social Media, Social Networking, Video Blogs
• 10 Tips to Help Your Blog Soar in the Search Engines (Part 2 of 2)Stephan Spencer
  Blogging is one of the hottest trends on the Web. Whether yours is an individual blog, a group blog, a character blog, or a CEO blog, there's no doubt that, ...
  Blogging, Marketing Tips, Search Engines, SEO, Writing
• Marketing Challenge: What RSS Can Do for MarketingHank Stroll
  Do your customers prefer to get information from email newsletters? Web sites? Blogs? Feeds? A mix? A growing number of users are relying on RSS feeds to satisfy their hunger ...
  Blogging, Email Marketing, Marketing Challenges, RSS
• Strategic Social Marketing for NonprofitsNedra Kline Weinreich
  If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more ...
  Blogging, Nonprofits, Positioning, Social Media, Social Networking