Branding

Topics » Articles » Branding

• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
• Color Me Beautiful
  If we asked you to name the company associated with the term "Big Blue" you'd probably reply "IBM" without a moment's hesitation. And in an article at MarketingProfs, William Arruda ...
  Branding, Creativity, Marketing Tips, Small Business
• Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs ...
  Branding, Community, Customer Loyalty, Social Media
• Social Media Reality-CheckBrandon Walsh
  Is the social-media explosion a "big bang" that's creating a whole new brand-communications paradigm, or is it part of an ongoing evolution whereby focused brand-building principles are not only still ...
  Branding, Collaboration, Creativity, Social Media
• Top 100 Brands Worldwide
  Coca-Cola is the most valuable brand in the world for the ninth consecutive year, according to the latest Interbrand/BusinessWeek brand-value ranking. Rounding out the Top 5 list are IBM, Microsoft, ...
  Brand Equity, Branding, Research, Research Summaries
• Fist-Bump Your Card-Stack Into Oblivion
  The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the ...
  Branding, Customer Experience, Interactive Marketing, Social Media, Twitter
• Beating The Placebo Effect: Red Pill or Blue?Paul Barsch
  Http://www.mpdailyfix.com/images/pillman.jpg
  Branding, Content
• Kids Influence Back-to-School Buys
  A recent study identifies the back-to-school items parents are most likely to buy and the best channels to use to reach kids.
  Branding, Channel Marketing, Research Summaries, Segmentation, Television
• Yum! That Smells Good!
  Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
• Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & BytesWilliam Arruda
  The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering ...
  Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
• Emerging Consumer Values: Why Brands Must AdjustClaire Ratushny
  Consumer trends come and go. What else is new? Plenty. We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking ...
  Branding, Green Marketing, Marketing Tips, Product Marketing
• Ad Position, Shape More Important Than Size, Maybe: Study
  Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...
  Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Research, Videos
• Namaste, Coach!
  In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts ...
  Advertising, Branding, Creativity, Humor, Marketing Inspiration
• Quiet on the (Twitter) Set!
  Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than ...
  Branding, Interactive Marketing, Social Media, Twitter, Videos
• Have You Cleaned Your Computer?Steve Woodruff
  Http://www.mpdailyfix.com/Clean.jpg
  Branding, Content
• Warts and All
  In a move you wouldn't expect from a restaurant chain, Chipotle recently announced it would sponsor free screenings of the documentary Food Inc., an exposé of the American food industry. ...
  Advertising, Branding, Creativity, Small Business
• Turn That Downturn Upside-Down
  "Downturns provide significant opportunities for calculated growth by smart and aggressive firms," notes a post at the Gerson Lehrman Group (GLG) blog. But it also offers this caveat: "Global expansion, ...
  Branding, E-Commerce, International Marketing, Recession
• McCafé? McProfits!
  Looks like the recent $100 million ad blitz for the McCafé seems to be working. The McDonald's experiment in the specialty coffee arena may now have bumped Dunkin' Donuts from ...
  Advertising, Brand Awareness, Brand Positioning, Branding, Customer Behavior
• Case Study: Generating Serious B2B Buzz With Dead Bugs... and VideoKimberly Smith
  Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than ...
• Chinese Brands Are ComingPaul Barsch
  Chinese brands have come a long way since the days of Mao where coats and boots came in two colors and consisted of dubious quality. Rising in complexity and caliber, ...
  Branding, Content