Branding

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• Let Your Brand Shine at TradeshowsRob Murphy
  A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How ...
  Branding, Collaboration, Creativity, Logos, Print Collateral, Public Relations, Tradeshows/Events
• Social Media Marketing: No Overnight Success
  It takes time for brands to incorporate social media effectively: 28.1% of companies with two or more years of social media marketing experience say social tools have been fully integrated ...
  Branding, Research Summaries, Social Media
• Five Reasons Why App-vertising Is Right for Your BusinessAdam Boyden
  Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease ...
  Advertising, Branding, Marketing Tips, Measurement, Smartphones
• Four Great Perks of a Facebook Brand Page
  When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...
  Branding, Facebook, Marketing Tips
• Can Finance’s Image Be Fixed?Paul Barsch
  MrketingProfs blogger Paul Barsch discusses the financing industry's struggle to regain its image these last few years.
  Branding, Content, Finance
• Brand Haiku: StarbucksAnn Handley
  MarketingProfs blogger and Chief Content Officer Ann Handley shares a haiku about her favorite brand ... and one that she loathes ... and past of Powered's Aaron Strout writing challenge.
  Branding, Content
• Brands' Mobile Apps Frustrate Users
  Nearly four in ten mobile users (38%) say they're dissatisfied with most of the apps currently available from their favorite brands, and 69% agree that if a brand's mobile app ...
  Brand Equity, Branding, Mobile Marketing, Research Summaries
• Got Social Strategy? One-Third of Brands Do
  Social marketing is growing up: Not only have activity levels across social communities risen, but the number of brands now applying more focused and disciplined approaches to their social media ...
  Branding, Community, Marketing Strategy, Research Summaries, Social Media
• Christmas Blend as an Instant Coffee: Good Idea or Bad?Paul Williams
  MarketingProfs blogger Paul Williams discusses Starbucks recent decision to offer its beloved Christmas Blend as an instant coffee.
  Branding, Content
• Wal-Mart, Target Among Top 25 Brands for Women
  Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according ...
  Branding, Research Summaries, Women
• High Fructose Corn Syrup: In Search of a Name ChangeTed Mininni
  MarketingProfs blogger Ted Mininni discusses how high fructose corn syrup wants to be known as corn sugar from now on.
  Branding, Content
• Online Searchers Swayed by Images, Multiple Brand Appearances
  When searching for products and services online, appearance matters: 48% of search engine users say they are more likely to click on a search result if it includes an image ...
  Branding, Customer Behavior, Research Summaries, Search Engines
• Top 10 Ways to Make Twitter Your Brand's Best FriendRyan Holmes
  There's more to Twitter than amassing followers and broadcasting your latest news. Properly engaging in the right discussions can earn customer goodwill and brand awareness. The real-time conversations that fill ...
  Branding, Collaboration, Community, Google, Keywords, Marketing Tips, Measurement, Targeting, Twitter
• Most Teen Brand Word-of-Mouth Occurs Offline
  Despite the image of teens being obsessed with digital communications, only 13% of teen word-of-mouth (WOM) about brands takes place online—via texting/instant messaging (7%), social networking (3%), and email (3%)—according ...
  Branding, Research Summaries, Segmentation, Writing
• Doing the Unexpected: Proctor Takes a GambleTed Mininni
  MarketingProfs blogger Ted Mininni discusses how Proctor and Gamble are getting into the dry cleaning and car wash business with Panda Express.
  Branding, Content
• Duane Reade Channels New YorkTed Mininni
  MarketingProfs blogger Ted Mininni discusses Duane Reade's design changes.
  Advertising, Branding, Content
• Facebook Users Like Brands for Discounts, Social Badging
  Though consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according ...
  Branding, Facebook, Research Summaries
• Formulate Your Content Strategy in 10 Simple StepsSteve Sponder
  Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that ...
  Branding, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Value Propositions
• Five New Branding Lessons From Lady Gaga
  It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  Branding, Creativity, Social Media, Word-of-Mouth, YouTube
• Four Ways to Maintain Customer Loyalty in a Downturn
  "Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
  Branding, Customer Loyalty, Recession