Branding

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• Five Ways to Use Social Media Chatter in Your Email CampaignsHal Licino
  Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your ...
  Branding, Creativity, Email Campaigns, Links, Sales, Social Media, Testimonials
• Marketing to Motivate: The Secret of Intrinsic RewardsEthan Whitehill
  If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now ...
  Branding, Customer Behavior, Management, Marketing Smarter, Marketing Tips
• Posting Quotes is NOT MarketingElaine Fogel
  MarketingProfs blogger Elaine Fogel vents her frustration with social media marketers who clutter the Twitter stream or cover the Facebook wall with quotes.
  Branding, Content
• Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of UsStephen Denny
  Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
  Book Review, Branding, Customer Engagement, Management, Public Relations, Social Media, Thought Leadership
• Top Tech Brands of 2011: Verizon, Motorola, Sony, and HP
  Verizon is the top mobile network brand of the year, according to the 2011 Harris Poll EquiTrend* report, which also announced winners in four other tech categories: Mobile phones (Motorola), ...
  Branding, Consumer Electronics, Mobile Marketing, Research Summaries
• Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)Christine R. Valeriann
  Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this ...
  Branding, Collaboration, Email Marketing, Logos, Management, Marketing Tips, Websites
• Killing Giants: Three Rules for Toppling the Goliath in Your IndustryStephen Denny
  We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only ...
  Advertising, Branding, Market Research, Marketing Tips
• Brands Rely More on Digital Channels for Custom Content
  Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a ...
  Branding, Channel Marketing, Content, Research Summaries
• How to Rebrand a 10-Year-Old Company in Six WeeksKathy Saenz
  After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" ...
  Branding, Collaboration, Management, Marketing Smarter, Social Media, Videos
• Brand Beckham: Five Lessons on International Marketing From David and Victoria BeckhamGary Muddyman
  Brand Beckham —the husband-and-wife team of soccer star David Beckham and former Spice Girl Victoria—is worth an estimated £145 million ($226 million). How are they worth so much years after ...
  Branding, International Marketing, Marketing Strategy, Marketing Tips
• Celebrity Followers, Fans, Valuable to Brands
  Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a ...
  Branding, Customer Behavior, Research Summaries, Social Media
• B2B Brands Undervalue Online Display Marketing
  Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a ...
  B2B Marketing, Branding, Online Marketing, Research Summaries
• Need a Brilliant Brand Strategy? Go See a MovieDuke Greenhill
  Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends ...
  Branding, Content, Customer Engagement, Customer Loyalty, Marketing Smarter
• Mobile Marketing: No Longer a Tradeoff Between Reach and TargetingGib Bassett
  Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost ...
  Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
• Top 50 Social Brands: eBay Beats Apple, Google
  eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
  Branding, Customer Engagement, Research Summaries, Social Media
• How Far Should Charities Go to Protect Their Brands?Elaine Fogel
  MarketingProfs blogger Elaine Fogel discusses the angst about pink ribbons and brands for breast cancer awareness.
  Branding, Content
• Brands With Most Online Impact: Apple and Google
  The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high ...
  Branding, Community, Google, Research Summaries, Social Media
• 2 Reasons Why We Root for Underdogs ... and One Reason Not ToStephen Denny
  MarketingProfs blogger Stephen Denny shares the latest research about underdog brand biographies from Professor Anat Keinan at Harvard.
  Branding, Content, Research
• Brands Don't Use Social Media Effectively
  Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a ...
  Branding, Customer Experience, Research Summaries, Social Media
• How to Avoid the Great Social Media Crash of 2011Jamie Turner
  Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. ...
  Branding, Customer Retention, Direct Marketing, E-Commerce, Marketing Tips, Measurement, ROI, Social Media