Branding

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• Marketing Smarts Podcast: How Will This Brand Live and Breathe?Matthew Grant
  Marketing Smarts podcast host Matt T. Grant asks Shannon Paul of A Healthier Michigan how marketers should answer the question, "How will this brand live and breathe?"
  Branding, Content
• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• 'Tis the Season for Holiday Branding
  Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
  Branding, Personal Branding, Social Media
• Do Social Media Spaces Belong to the Consumer?
  Businesses may be wasting time and money trying to reach consumers who resent brands intruding on their social networking spaces: Fully 60% of socially networked Americans say they don't want ...
  Branding, Demographics, Research Summaries, Social Media
• Challenge the Status Quo! Take on a Dominant Market Player [Slide Show]Louis Rix
  We all learned on the playground in elementary school that it's never a good idea to take on the big kid. But maybe you should! Learn five ways to effectively ...
  Branding, Customer Loyalty, Marketing Smarter, Marketing Strategy, PPC Campaigns, Small Business
• How to Be Authentic to Your CustomersGuest Blogger
  MarketingProfs guest blogger Sherry Orel of Brand Connections share four tips for letting customers know that your business is the real deal.
  Advertising, Branding, Content
• New Study: Marketers Want Your BabiesTed Mininni
  MarketingProfs blogger Ted Mininni discusses the latest findings mentioned in an Adweek article regarding marketers targeting newborns and toddlers up to age 3.
  Advertising, Branding, Content
• Customers Demanding Corporate Responsibility
  Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according ...
  Branding, Customer Behavior, Research Summaries
• Four Tips for Promoting Content Marketing to the C-Suite
  "You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know ...
  Branding, Content Marketing, Market Research, SEO
• Are We Being 'Brandwashed'?Elaine Fogel
  MarketingProfs blogger Elaine Fogel shares the results of branding/consumer behavior expert Martin Lindstrom's experiment regarding brands among friends and their influence.
  Advertising, Branding, Content, Word-of-Mouth
• Is Brand Marketing in a Revolution or Evolution?
  Marketing professionals have mixed opinions on the state of branding today: 58% of those surveyed say "we're in a time of revolutionary change when it comes to how powerful brands ...
  Branding, Research Summaries, User-Generated Content
• Your 12-Step Social Action Plan
  Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
  Branding, Content, Marketing Tips, Social Media
• Why Your Influencers Matter Now More Than EverGary Lee
  In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key ...
  Branding, Customer Engagement, Market Research, Social Media, Word-of-Mouth
• Is Your 'About Us' Page Effective?Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for ...
  B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
• The Value of Face-to-Face Marketing in a Virtual AgeRob Murphy
  Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.
  Branding, Customer Acquisition, Marketing Smarter, Tradeshows/Events
• The Five Rules of Great Radio: Rule 4 (b) [Video]Brent Walker
  If the only thing consistent about your radio spots is that they always sound different, you may have a problem. If you're aiming for a brand sound, you'll never hit ...
  Advertising, Brand Management, Branding, Marketing Tips
• Digital Loyalty: You Built It. What's Next? Part 5 [Video]
  In the final installment of this five-part video series on Digital Loyalty, experts from The Buddy Group and Badgeville explore key considerations of a consumer loyalty, incentive, or rewards program, ...
  Branding, Customer Loyalty, Digital Marketing, Marketing Tips
• The Future of Marketing Is CrowdsourcedBrandon Evans
  Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building ...
  Branding, Customer Engagement, Marketing Inspiration, Marketing Strategy, Measurement, Targeting
• Brands' Facebook Pages Strengthen Customer Perception
  One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% somewhat agree with ...
  Branding, Customer Satisfaction, Facebook, Research Summaries
• Customer Service Can Make or Break Your Brand: Eight Steps for SuccessBarbara Bix
  What's the use in receiving stellar product reviews and making lots of sales if you can't pick up the pieces when something goes wrong? Here are eight ways to protect ...
  Branding, Customer Service, Marketing Smarter, Product Marketing, Testing