Collaboration

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• MarketingProfs’ SWOT Team Removes CEO RoadblockHank Stroll, Tamara Halbritter
  This week, the SWOT Team answers: How do you get around a CEO who's a roadblock to marketing? Read its best advice.
  Collaboration, Marketing Challenges, Services Marketing
• Why Goliath Needs DavidDavid Luff
  Many large companies—the Goliaths—have played it conservatively. They have stayed true to their customers and socked away their excess cash for a rainy day. Well, it’s raining now.
  Collaboration, Customer Retention, Economic Crisis
• Web Team Roles and Responsibilities: Who’s in Charge?Gerry McGovern
  The Web may once have been the almost exclusive domain of techies. Today, it is increasingly the domain of communicators.
  Collaboration, Management, Websites
• Marketing and the Unimagined OtherChris Maher
  Chris's theory of communication -- whether he's the reader or writer, the listener or speaker -- is that both sides need to reach beyond themselves to make any kind of ...
  Collaboration, Creativity, Writing
• Marketer, Know Thyself: The Power of Periodic Self-EvaluationBasil Harris
  What if you posted a sign that read, “How’s my marketing?” Would you like what you heard? And would you know what to do with the information you got back?
  Collaboration, Customer Experience, Sales, Surveys
• 5 Ways to Integrate Your Ad AgencyJosh Rose
  ere are five ways you can ensure you are prepared to offer true integration to your clients.
  Advertising, Collaboration, Marketing Smarter
• Of Satellite Phones and Oil Rigs: A Customer Service StoryBasil Harris
  At a time when so many businesses have lost their way and are struggling simply to survive, it’s instructive to look at the ones that are making it and learn ...
  Career Management, Collaboration, Creativity, Customer Engagement, Customer Service, Small Business
• The Process of Selecting a PositionMichael Fischler
  When it comes to market positioning, there is a Golden Rule: A strong position is one that already exists. Identifying the inherent qualities of a product and then trying to ...
  Collaboration, Positioning, Segmentation
• How Can Marketing Improve Customer Loyalty?Michael Perla
  Marketing can play a critical role in improving loyalty with the customers your company wants to keep. In fact, there are three specific areas where marketing can have a significant ...
  Collaboration, Customer Retention, Value Propositions
• Reinvigorating Channel MarketingBill Hansen
  How do we develop channel marketing practices that might put some life back into the by-the-numbers effort characteristic of so many campaigns?
  Channel Marketing, Collaboration, Local Marketing, Sales
• The Seven Commandments of Great MarketingDavid Sudjian
  even commandments for marketing and brand building are being chiseled onto new stone tablets. Following them...well, religiously (!) is now essential for compelling customers to embrace your brand.
  Brand Positioning, Branding, Collaboration, Customer Engagement, Marketing Tips, ROI
• Strategizing Your Next Move in the Global GameKarin Schaff-Glazier
  All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.
  Brand Awareness, Channel Marketing, Collaboration, E-Commerce, International Marketing, Local Marketing, Management, Websites
• How To Secure Widespread Adoption of Pretty Much AnythingMichael Perla
  As any marketer knows, a product launch must be a coordinated and diligent effort. You also have to make sure that the offering is widely adopted as quickly as ...
  Collaboration, Marketing Strategy, ROI, Targeting
• Marketer: Market ThyselfWilliam Arruda
  s marketing professionals in a new world, we need to manage our own careers. And we must do so in the midst of budget cuts, layoffs and restructuring.
  Career Management, Collaboration, Creativity, Personal Branding
• Understanding Financial Value CreationMichael Perla
  In today’s uncertain economic environment, most marketing investments need to be vetted by the finance department and show a strong Return on Investment in order to be funded.
  Collaboration, Economic Crisis, Measurement, ROI
• Integrate Design to Create Brand HarmonyGreg Hinzmann
  n all the talk about brand in business and marketing today, there is a distinct lack of discussion about one of the most powerful drivers of brand: Design.
  Branding, Collaboration, Logos, Taglines, Websites
• Not Everything That Can Be Counted CountsJim Sterne
  hich data reports are actually useful to your organization? Well, it depends. It all boils down to how your company measures "success."
  Collaboration, Measurement, Web Analytics, Websites
• ROI: Friend or Foe?Christopher Kenton
  The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career.
  Collaboration, Customer Behavior, Lead Generation, Measurement, Metrics, Positioning Statements, ROI
• Case Studies: Real Life, Real AnswersJerry Fireman
  Here’s how to write a case study and see it through to publication.
  Case Studies, Collaboration, Management, Marketing Tips, Writing
• How To Run Customer Focus Groups SuccessfullyBasil Harris
  You know how good it feels when someone asks to hear your opinion on a subject that’s important to you. Your customers are no different.
  Collaboration, Customer Advisory Programs, Customer-Centric, Customer Relationships