Collaboration

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• Keeping the Brand Healthy: The Annual Brand CheckupMark Shipley
  An annual review of your brand can take several forms. The full-blown brand audit, in many cases, is complete overkill. Unless there are obvious signs that your brand is under ...
  Branding, Collaboration, Customer Experience
• Marketing Challenge: Dread Regular Meetings?Hank Stroll
  Most of us dread unproductive business meetings. Here's several ways to improve their efficiency and usefulness.
  Collaboration, Management, Time Management
• Lies, Damn Lies and Dashboards, Part 2: How Marketing Can Plug Into Changing Sales ModelsSu Doyle
  It's the first week of the quarter. You're on deadline to get new programs and sales tools in gear. Meanwhile, the sales team is having its kickoff—and changing the success ...
  B2B Marketing, Collaboration, Lead Generation, Metrics, Sales
• How to Get the Free Press You WantDoug Stern
  Experts say that free press is worth more, inch for inch, than paid advertising. That's because free press has the appearance of being a third-party endorsement of what you and ...
  Collaboration, Press Kits, Press Releases
• Give Your Sales Reps an Unfair Advantage—Train Your Prospective CustomersDavid Rogelberg
  Whenever people strive to buy a complex product, they want to learn as much as they can prior to talking with a sales rep. For example, people spend almost two ...
  Case Studies, Collaboration, Customer Engagement, Sales, Writing
• Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead MachineSu Doyle
  Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to ...
  Collaboration, CRM, Lead Generation, Marketing Dashboards, Metrics, Sales, SMS
• Six Ways to Prepare Better Collateral for Sales TeamsJonathan Kranz
  Collaboration, Creativity, Lead Generation, Marketing Tips, Print Collateral, Sales
• Q&A: PETA's 'Gorilla' Marketing TacticsAnn Handley
  No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of ...
  Collaboration, MySpace, Online Marketing, Social Media, Videos, Word-of-Mouth, YouTube
• Casting a Wide Net for Leads? Here's How to Get Great ResultsAnna Talerico
  Here's a popular way to generate online leads: Buy a keyword ad on a search engine site. In your ad, offer free content -- such as a white paper -- ...
  Collaboration, Landing Pages, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales
• The Four Pillars of Successful Product LaunchesRick Sklarin
  Today's leading companies don't rely on chance for market success. They take a scientific approach -- just as they do for product development -- to align company resources and activities ...
  Collaboration, Marketing Smarter, Product Marketing, Value Propositions
• Make Money—Practice Social ResponsibilityDenise Shiffman
  Conventional wisdom would have many executives believe that social responsibility is in conflict with revenue and profit growth. It's true: A company's responsibility is to increase profits. Yet social responsibility ...
  Collaboration, Creativity, Green Marketing
• Launching Your Product: Seven Marketing MustsGwyneth Dwyer
  Collaboration, Logos, Marketing Tips, Naming, Product Marketing, Value Propositions
• Six Ways to Prepare Better Collateral for Sales TeamsJonathan Kranz
  Ah, sales and marketing. They're like two siblings fighting in the back seat while mom, pop—or a company executive—drives the car. Jonathan doesn't know how to stop all this bickering (and ...
  Case Studies, Collaboration, Customer Engagement, Lead Generation, Lead Quality, Marketing Tips, Sales, White Papers
• Are Marketers Underappreciated?Kevin Hillstrom
  Marketers, for better or worse, need to find meaningful ways to measure their effectiveness. Within the organization, a marketer can earn respect, and be appreciated, by speaking a language that other ...
  Collaboration, Marketing Inspiration, Marketing Smarter, Measurement
• Top 13 Marketing Budget Wastes—and How to Avoid ThemEran Livneh
  Advertising, B2B Marketing, Collaboration, Direct Marketing, Email Marketing, Lead Generation, Marketing Budgets, Tradeshows/Events
• Sales Secrets of an Interactive Biz-Dev GuyKevin Arthur
  Collaboration, Market Research, Marketing Smarter, Sales, Surveys, Targeting
• When Work Becomes Fun and Games: The Marketer's DilemmaSusan Solomon
  Rejecting corporate games is risky, especially for marketers who need to be—and should be— team players. The author writes from many years of experience engineering scavenger hunts through Disneyland and ...
  Collaboration, Creativity, Management
• Marketing Challenge: Working as a TeamHank Stroll
  Marketing team members, as well as services and sales employees, must work together like this season's football players to achieve company goals. Read on for excellent advice on how to ...
  Collaboration, Marketing Smarter, Marketing Strategy
• Ten Major Asymmetries on the Software Market LandscapeJoseph Bentzel
  Startup and emerging independent software vendors (ISVs) in the current market landscape are confronted with an asymmetric playing field that is fast defining the ground rules for marketing strategy development. The ...
  Collaboration, High-Tech Marketing, Marketing Strategy
• Case Study: How a Small Specialty Software Company Got on Fortune 100 Companies' Radar ScreensElaine Fogel
  A software company in rural Montana was able to acquire major pharmaceutical company accounts and increase tradeshow traffic 300% by developing and promoting the educational content that its target industry ...