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How to Run a Meeting so Stuff Actually Gets Done [Infographic]Laura Forer
Meetings have a reputation for being boring time-wasters, but when run well, they can—and should—help make things happen. Follow these tips to run efficient meetings that help people get work ...
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How to Build a Master Content Calendar That Covers All Your Bases
When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing.
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Remote-Team Collaboration: Pros, Cons, Tools, and the Problems It Solves [Infographic]Laura Forer
Working remotely can be beneficial for both employees and companies, but the practice comes with challenges. Check out the infographic for tips on tools and troubleshooting that can help make ...
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ABM: Balancing Technology and a Human Touch to Maximize Sales SuccessDavid Ratcliff
A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying ...
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Five Ways to Position Your Organization for Sales and Marketing Success in 2018
Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: ...
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At the Altar of the Future: How to Successfully Wed Creativity to DataShravya Kaparthi
By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise ...
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#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This WeekChristian Neri
This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get ...
Advertising,
Collaboration,
Facebook,
Hiring Outside Resources,
Instagram,
LinkedIn,
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Research,
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Social Media,
SocialSkim,
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Videos
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17 Tools Your Marketing Cannot Do Without in 2017Guy Sheetrit
What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
Collaboration,
Content,
Creativity,
Management,
Marketing Automation,
Mobile Marketing,
SMS,
Social Analytics,
Social Media,
Technology,
Videos
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Three Key Components of Effective Marketing and Content CalendarsGarrett Moon
If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
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A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]Laura Forer
Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to ...
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Discover the Missing Apps in Your Work Life [Quiz]Billy Blau
People have access to more apps, platforms, and software than ever, thanks to the consumerization of information technology. The key is finding the right tools for the right team. Take ...
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#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This WeekChristian Neri
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; ...
Advertising,
Career Management,
Collaboration,
Content,
Digital Marketing,
Digital Theory,
E-Commerce,
Facebook,
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LinkedIn,
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Public Relations,
Snapchat,
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SocialSkim,
Twitter
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Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best SolutionJenny Ridge
If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If ...
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Good Money After Bad? Your Channel Partners and Your Co-Op DollarsSean Wisdom
The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners.
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#SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This WeekChristian Neri
This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's ...
Collaboration,
Content,
Customer Service,
Digital Marketing,
Digital Theory,
Facebook,
Google,
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Marketing Strategy,
Mobile Marketing,
Pinterest,
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SocialSkim,
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YouTube
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Five Ways to Build Your Marketing Team's ConfidenceThomas Barta, Patrick Barwise
As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both for yourself and for your company. Give these five confidence-building ...
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Group Collaboration Tools: Microsoft Teams vs. Slack [Infographic]Laura Forer
Microsoft Teams vs. Slack: Which is the best group collaboration tool for your organization? Check out this infographic for an exhaustive list of criteria and information to answer that very ...
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Goat Rodeo or Gantt Chart: Five Better Ways to Creative ContentDeborah Holstein
Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their ...
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Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the BoatKeith Jones
Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's ...
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Supercharge B2B Sales With a Smart Indirect-Sales EcosystemScott Salkin
Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure ...
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