Collaboration

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• It's Time to Sell: Do You Know Where Your References Are?David Sroka
  A reference management system is an important part of customer relationship management. But if you're waiting for this functionality to get added to your CRM system, don't hold your breath. ...
  Collaboration, Customer Relationships, Marketing Challenges
• The High-Tech Marketing/Business Model Boot Camp (Part 2)Nilofer Merchant
  Many of the new technologies that get hype today won't matter down the road. But there are always a few in the mix that need to be considered deeply. Granted, ...
  Collaboration, Creativity, High-Tech Marketing
• Retail's Marketing Management ChallengeRishi Bhandari
  As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store ...
  Advertising, Brand Loyalty, Collaboration, Local Marketing, Sales, Targeting
• How to Maximize Your Return on Investment With Google AdWordsNeil Anuskiewicz
  Collaboration, Copywriting, Customer Acquisition, Google, Keywords, Landing Pages, PPC Campaigns, ROI, Websites
• The Nike+ iPod Partnering Strategy: Develop Unique Lifestyle RelationshipsHarvey Kraft
  If you want to learn how to develop new revenue generating customer relationships, check out the strategic Nike+ iPod alliance. Would a similar model work for you?
  Collaboration, Customer Relationships, Sponsorship
• Small Business Branding: The Personal ConnectionWilliam Arruda
  Branding, Collaboration, Management, Marketing Tips, Personal Branding, Small Business
• Five Steps to Connect Marketing to Sales, and Sales to Financial ResultsSherri Leopard
  Increasingly there's a new priority emerging for marketers, and that is sales acceleration: Finding disciplined and repeatable ways to move existing customers as well as prospects from "why?" to "buy"—more ...
  B2B Marketing, Collaboration, Customer Relationships, Lead Quality, Metrics, Print Collateral, Sales, Targeting
• Five Steps to Making Marketing Projects...Well, EasierJana Eggers
  Do you remember that Dilbert panel where Dilbert follows a building map to find the marketing department? Upon arrival, he finds Grecian columns, a party that would make Bacchus proud, ...
  Collaboration, Marketing Inspiration, Marketing Smarter, Marketing Tips
• Segment Your Markets: Three Steps to Maximize ProfitsSteve Bassill
  Collaboration, Market Research, Segmentation, Targeting
• Creating Content Streams for Web Watering HolesJonathan Kranz
  At a recent marketing association event about landing big company clients, one of the participants asked the speaker, "How do we find the watering holes where the decision makers meet?" The ...
  Blogging, Case Studies, Collaboration, Customer Experience, Press Releases, Web Content, Websites, White Papers
• Marketing Challenge: Intercepting the Sales vs. Marketing RiftHank Stroll
  Why can't sales and marketing see eye to eye, and how does an organization deal with oftentimes opposing views?
  Collaboration, Customer Relationships, Marketing Challenges, Sales
• Five Goals of Effective Chief Marketing OfficersSuzanne Lowe
  The role of the Chief Marketing Officer, a title almost unheard of 10 years ago, will continue to expand in the next decade. Marketing is evolving from an art into ...
  Chief Marketing Officer, Collaboration, Economic Crisis, Marketing Smarter, Metrics, Recession, Services Marketing
• Meeting the CEO's Mandates: Tuning Up Your Customer Reference Program (Part 3 of 3)Kathleen McBride
  Many organizations have had customer reference programs in place for years, but not until recently have those programs begun to capture the executive attention they deserve.
  Collaboration, Customer Experience, Customer Satisfaction, Net Promoter, Value Propositions
• Meeting the CEO's Mandates: The 'New' Executive Sponsor Program (Part 2 of 3)Promise Phelon
  Vendors are in ferocious competition to engage customer C-level executives who can assure prospective peers that "this" purchase decision is the right one. One such way of engaging executives is ...
  Collaboration, Customer Engagement, Measurement, Segmentation
• Five Simple Techniques for Getting Better Results From Qualitative ResearchMichael Antman
  The most effective research isn't necessarily the most rigidly designed. In fact, a loosely designed program—whether qualitative or quantitative—may not appear as "scientific" at first glance, yet sometimes can do ...
  Collaboration, Market Research, Marketing Tips
• The Bill Maher of Marketing SeminarsShelley Ryan
  MarketingProfs has gotten pretty good at producing a steady digital stream of marketing know-how for our members. But darn it, sometimes it's lonely doing everything through IP packets. Once in ...
  Collaboration, Creativity, Tradeshows/Events
• Five Components of Effective Sales and Marketing CommunicationMark Organ
  In today's sophisticated marketplace, overcoming communication obstacles is critical—especially early on in the sales process. It is increasingly obvious that the competitive battle for customers is being won or lost ...
  Collaboration, Customer Relationships, Marketing Tips, Sales, Targeting
• Secrets of Tradeshow Lead Management: Quality Trumps QuantityRuth P. Stevens
  In tradeshow marketing, it is tempting to boast about the busy buzz at your booth and how many leads you generated. But don't succumb to temptation. You would be so ...
  Collaboration, Lead Quality, Sales, Tradeshows/Events
• Reverse-Engineer Your MarketingEran Livneh
  Reverse engineering is the process of working back to a solution from an end result. In the era of result-oriented marketing (how did we ever afford to do it differently?), ...
  Collaboration, Lead Generation, Lead Quality, Sales, Targeting
• Marketing Challenge: Playing the Name GameHank Stroll
  Companies sometimes have two names: the company name and the brand name. This week: How do you find a dream name for a company or product?
  Collaboration, Creativity, Marketing Challenges, Naming