Copywriting

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• You Bored Me at Hello
  In a post at the Marketing Interactions blog, Ardath Albee discusses the potentially calamitous effects a bad first sentence can have on your email campaigns. She highlights typical errors with ...
  Copywriting, Email Marketing
• Talk to Me—Less
  Another Monday. Another newsletter to crank out. You've built a decent subscriber list, and your clients are happy to receive your ramblings. So why aren't you that happy to produce ...
  B2B Marketing, Copywriting, Newsletters
• We're Short on Euphemism Today
  We live in an age of euphemism. A used car isn't "used," it's "pre-owned"; we're sold "bathroom tissue," not "toilet paper"; and no marketer in her right mind would dream ...
  Copywriting, Marketing Inspiration
• Open Me. Now.
  YES! Thanks for clicking! Question: Did you open this because the subject line was just too good to ignore? That's what every emailer hopes for, anyway. After all, an email ...
  Copywriting, Email Marketing, Email Subject Lines
• Through with Buzz(words)
  In a post at her blog, Christina Kerley—known informally as CK—recounts a question she received during a conference Q&A session: "Can you tell me the buzzwords that marketers should avoid ...
  Copywriting, Small Business, Social Media, Writing
• Dumb It Up, People
  You've just used the restroom at Disneyland, and are approaching the sinks when you have a slight moment of anxiety. What exactly are you supposed to do with the faucet ...
  Copywriting, Customer Experience, Marketing Inspiration
• Put Your Words to Work
  Ardath Albee has a word for the marketing copy that loiters at your website without any clear goals or ambition: Unemployed. "[C]ontent, to be of value to anyone, must do ...
  Copywriting, Small Business
• Are You Committing the Marketing Sin of Assumption?Sharon Ernst
  It's an ugly truth, but a truth nonetheless: Marketers are sinners. We're not talking lying or cheating or stealing or coveting here. We're talking about the sin of assumption. And ...
  Copywriting, Marketing Smarter, Web Copy
• Case Study: How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and CollateralNettie Hartsock
  Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked ...
• MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year ResolutionsJohn Wall, Christopher S. Penn
  Learn some tips for writing provocative and compelling copy, get some insight into how to best use online calendaring services and how they differ from each other, and make New ...
  Copywriting, Google, Search Engines, Small Business, Social Networking, Writing
• Seven Rules for Achieving Higher Online Survey Response RatesDean Wiltse
  Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a ...
  CAN-SPAM, Copywriting, Customer Engagement, Email Campaigns, Surveys
• What Is Advertising's Most Important Word?Jerry Bader
  What is advertising's most important word? The simple, innocuous word "like": a nondescript word that carries with it all the conceptualization power you need to create a business identity, to ...
  Ad Copy, Advertising, Copywriting
• 'Hey Mimi'... Striking the Right ToneAnn Handley
  Ben (via Fabrice ) points to this video. It's about composing an email to a girl the writer met in a bar - .... without sounding too needy, formal, forward, ...
  Content, Copywriting, Email
• Breaking News: Advertising Is Dead!Barry Densa
  Advertising is dead. Consumers have been over-advertised to and over-sold. So what's a marketer to do?
  Ad Copy, Advertising, Copywriting
• MP Classic: Three Steps to Great CopyNick Usborne
  In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that ...
  Copywriting, Customer Engagement, Email Marketing, Marketing Tips, Print Collateral, Web Copy
• Make Every Word Count: Q&A With Jonathan KranzMack Collier
  What's the most common mistake companies make in crafting collateral? What are the keys to creating content that reflects a company's credibility? And how does a company stop talking ...
  Case Studies, Copywriting, Customer Engagement, White Papers
• If You Like Coffee, Read ThisElaine Fogel
  Americans love their coffee. In fact, they consume 400 million cups of coffee daily - the equivalent to 146 billion cups of coffee per year - making the US the ...
  Content, Copywriting
• Six Reasons Why Every Brand Needs a Message (and a Messenger)Jerry Bader
  Jerry Bader doesn't drink. But if he did, he'd start with Reyka Vodka—not because it's better or worse than any other vodka, but because the company has an extraordinary marketing ...
  Advertising, Brand Awareness, Branding, Copywriting, Online Marketing, Videos
• Does Web 2.0 Make Copy and Content Less Important?Nick Usborne
  If your users generate content, what's the role of the professional web writer?Is an online copywriter or web writer any longer relevant for a site that generates a lot of ...
  Copywriting, Customer Engagement, Web Content, Web Copy, Websites
• How to Write a Strong Sales Message and Still Achieve 'Risk Reversal'Nick Usborne
  There are two of the things you need to do with an effective sales page: You need to write a strong sales message, and you need to minimize the perception ...
  Copywriting, Online Marketing, Sales