Copywriting

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• Some Extremely Bad Words
  In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing ...
  Ad Copy, Copywriting, Small Business, Writing
• This Press Release Is Off the Record
  Most of us would agree that the entire point of a press release is getting media outlets to report on its contents. The more coverage, the better. So imagine David ...
  Copywriting, Marketing Inspiration, Press Releases, Writing
• Take a Page from Redbook
  In a guest post at the HubSpot blog, Paul Gillin argues that women's interest magazines like Redbook face the same basic challenge as your online properties: grabbing a distracted person's ...
  Copywriting, Customer Engagement, Small Business, Writing
• Too Much of a Good Thing
  A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
  Copywriting, Search Engine Marketing, Search Engines, SEO, Web Copy
• Who Wants Seconds?
  "One of the little secrets in email marketing is that it's not the same people opening your emails each time," says Mark Brownlow in a post at Email Marketing Reports. ...
  Copywriting, Email Marketing
• Check This Out
  "Do you ever get that nervous feeling when you click to launch your email marketing campaign?" asks Janine Popick in a recent post at the VerticalResponse blog. "You do it, ...
  Copywriting, Email Marketing
• We're Corporate! We're Capable!
  "To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas," writes Dave J. in a recent B2Blog post. "Immediately, I was ...
  B2B Marketing, Copywriting, Landing Pages
• You Want to Cut What??
  It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  Ad Copy, Copywriting, Economic Crisis, Search Engine Marketing, Web Analytics, Website Design
• This Email Doth Protest Too Much
  Marketers committed to a permission-based email strategy have an understandable urge to remind subscribers of the fact, especially when they're being unfairly flagged as spammers. In a post at the ...
  Copywriting, Email Marketing, Permission Email Marketing
• A Splash of Color for Your Whitepapers
  Have you ever fantasized about curling up by a roaring fire with a cup of cocoa and your favorite whitepaper? Probably not. Because, while we crave the information they contain, ...
  Copywriting, Small Business, Writing Whitepapers
• Market Like a Native
  If you were to talk to a sixth grader about blogs or social networks or streaming video, you'd be having a conversation with a first-generation "digital native." While the rest ...
  Copywriting, Customer Engagement, Marketing Inspiration, New Media, Social Media
• Why Don't You Click With Me?
  Chances are good that fewer than 15 percent of your list clicked on at least one link in your last email. "Think about that," says Mark Brownlow in a post ...
  Copywriting, Customer Engagement, Email Deliverability, Email Marketing
• Chew on This
  What do kids—and, maybe, you—like about Bazooka bubble gum? It could be the flavor, or perhaps the size of its bubbles, but we'll bet it has more to do with ...
  Copywriting, Marketing Inspiration, Product Marketing
• Click, Click, Cha-Ching!
  The dream of every marketer for a cost-per-click (CPC) campaign is to increase its effectiveness while staying at or under budget. Kellysearch.com's Matt Lester recently offered some creative ideas to ...
  Copywriting, Creativity, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing
• Warning to Direct Marketers: Asking These Questions Will Kill Your ConversionsBarry Densa
  Can asking a question in an ad increase sales? Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Craig Huey, founder and president ...
  Copywriting, Direct Marketing
• Good Copy, Bad Copy
  We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when ...
  Copywriting, Small Business, Writing
• Four Tips for Customer-Centric CopywritingSharon Ernst
  A customer-focused approach to marketing communications applies whether you're a property manager renting out high-end vacation homes in Maine to wealthy residents of NYC, or an international high-tech company providing ...
  Copywriting, Creativity, Customer-Centric, Customer Engagement, Marketing Tips, Targeting
• Copywriters: Big Brother Is Watching
  When you hear the name George Orwell, you probably think of books like 1984 and Animal Farm. But the philosopher-author also penned a 1946 essay called "Politics and the English ...
  Copywriting, Small Business
• Mary, Mary Quite Contrary
  "Nobody loves email marketing more than I do," says Gary Levitt. "But even I admit that within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position." Regardless of how ...
  Copywriting, Email Marketing
• Whoa! You're Scaring Me.
  Careful how you say that! When introducing a new product whose usage may involve a slight risk, research is showing that a positive message is paramount. Many new products carry ...
  Ad Copy, Copywriting, Customer Behavior, Market Research