Copywriting

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• Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)Mark Simpson
  It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online ...
  Copywriting, Customer Acquisition, Keywords, Lead Generation, Web Content, Website Design
• Three Crucial Questions to Ask an SEO Copywriter
  When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
  Copywriting, Hiring Outside Resources, Search Engine Marketing
• Craft an Online Quiz: Boost Leads and Results
  Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or ...
  Copywriting, Lead Generation, Social Media
• Four Reasons to Revive the Bulky Direct Mail Piece
  "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
  Copywriting, Direct Marketing, Marketing Strategy, Small Business
• Why and How You Should Be Using Triggered Email, Part 1Karen Talavera
  You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted ...
  Copywriting, Email Campaigns, Email Marketing, Marketing Tips, Personalization, Segmentation
• How to Track Clicks in Your Email-Newsletter CampaignsAndy Shore
  The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged ...
  Copywriting, Email Campaigns, Landing Pages, Marketing Tips, Measurement, Newsletters
• 14 Ways to Improve Conversion Rates of Online FormsJo Roberts, Anne Yastremski
  Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why ...
  Copywriting, Customer Engagement, Lead Nurturing, Marketing Tips, Measurement, Website Design, Writing
• Five Ways to Improve Deliverability
  "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  B2B Marketing, Copywriting, Email Lists, Email Marketing, Marketing Tips
• Four Steps to Writing B2B Promos That Actually Work
  In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second ...
  B2B Marketing, Copywriting, Sales
• Three Tips for Easier Website Conversions
  "Whether you're an HR director trying to help your employees choose the right insurance plan or a marketing manager trying to move more televisions, understanding the way people react to ...
  Copywriting, Customer Behavior, Marketing Tips
• Five Lessons From the Social Media FrontlinesDebra Ellis
  The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules ...
  Collaboration, Community, Copywriting, Customer Engagement, Marketing Tips, Social Media, Testing
• SEO Copywriting: Five Secrets to Online Success
  According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how ...
  Copywriting, Marketing Tips, Search Engine Marketing, SEO
• How Direct Mail Can Drive Targeted Online Traffic
  In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel ...
  Copywriting, Direct Marketing, Marketing Tips, Small Business
• How to Use Direct Mail to Drive Targeted Website TrafficDean Rieck
  If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online ...
  Copywriting, Direct Marketing, Landing Pages, Personalization, Targeting, Testing, Websites
• Two Subject-Line Traps to Avoid
  If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
  Copywriting, Email Marketing, Email Subject Lines
• Be an Action Hero
  At one of our favorite sites—Which Test Won?—Anne Holland presents results from actual A/B tests. And a recent post profiles a test run by Campaign Monitor in which the company ...
  Copywriting, Marketing Analytics, Testing
• If My Dentist Understands Email Marketing, So Can You!DJ Waldow
  Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't ...
  Copywriting, Email Marketing, Email Subject Lines, Personalization, Social Media
• 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to WowDean Rieck
  Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques ...
  Advertising, Brand Awareness, Copywriting, Direct Marketing, Facebook, Landing Pages, Social Media
• I Got an 'A' on This Test!
  Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. ...
  Copywriting, Creativity, Email Marketing
• Articulate to Resonate: Crafting and Communicating Messages That MatterEric Norman
  How can you articulate your ideas, qualities, and capabilities in ways that connect to, and engage, your communities? Messaging, or communicating with a rigorous focus on a system of key ...
  Brand Positioning, Branding, Content Marketing, Copywriting, Market Research, Marketing Smarter