Copywriting

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• The End of the Long-Copy vs. Short-Copy DebateBarry Densa
  Which converts better and drives more sales: long-form copy or short-form copy? "The more you tell, the more you sell," claim the adherents of long copy. "No one has time ...
  Copywriting, Creativity, Customer Engagement
• Case Study: How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online AdsKimberly Smith
  Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
• You'll Be Shocked and Amazed! Or Maybe Not.
  The purpose of a subject line or headline is, obviously, to persuade a reader that she must look inside. But if your tantalizing teaser promises far more than the email ...
  Copywriting, Customer Loyalty, Small Business
• Ten Ways to Drive Consumer Action With Online VideoBud Rosenthal
  There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated ...
  Advertising, Copywriting, Direct Marketing, Marketing Tips, Videos, Writing
• Beer Budget, Champagne Style
  You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
  Copywriting, Email Marketing, Email Subject Lines
• Short, Sweet and Digging for Gold
  The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Testing
• Must You Always Play It Safe?
  Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
  Copywriting, Creativity, Email Marketing, Testing
• Risky Business
  "Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns," says ...
  Copywriting, Customer Engagement, Email Marketing
• Write From Your Reader's PerspectiveDavid Fideler
  When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they ...
  Copywriting, Customer Engagement, Customer Relationships, Personalization
• Active Headlines Get More Attention
  Fact No.1 That We All Know: Providing free content such as whitepapers or research reports can be a great B2B lead generator. Fact No.2 That We All Know: B2B marketers' ...
  B2B Marketing, Copywriting, Lead Generation, Sales
• Seven Questions Local Businesses Should Answer Before Investing in SEOKenton Newby
  In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and ...
  Copywriting, Google, Local Marketing, Marketing Tips, Online Marketing, ROI, SEO, Web Content, Websites
• Hey! Is This a Bait-and-Switch?
  In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
  Copywriting, Email Marketing, Landing Pages, Marketing Tips
• Wave the Banner
  "Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment," says Kim Stearns in an article at MarketingProfs. "So why are advertisers ...
  Advertising, Copywriting, PPC Campaigns, Small Business
• Ad Position, Shape More Important Than Size, Maybe: Study
  Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...
  Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Research, Videos
• Webinar Invitation Success: Less Is More
  When it comes to webinar campaigns, less is usually more. Relying on a "spray and pray" approach may drive attendance numbers initially—but often leads to higher drop-off rates and fewer ...
  Copywriting, Customer Experience, High-Tech Marketing, Sales, Webinars
• Beware the Two-Edged Sword
  "The [customer-relationship] sword has two edges," warns Jim Novo in a recent post at Marketing Productivity Blog. According to Novo, relationship marketing creates higher expectations in customers who engage: "If ...
  Copywriting, Customer Behavior, Customer Engagement, Customer Relationships, Landing Pages
• First Impressions Sure Do Count
  In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an ...
  Copywriting, Customer Engagement, Email Campaigns, Email Marketing
• In Email, Emphasize Quality, not QuantityLouis Chatoff
  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the ...
  Copywriting, Email Lists, Email Marketing, Websites, Writing
• Don't Become a Frenemy
  "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
  Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
• Eight Tips for Hunting for Revenue Where No Budget Exists—Get to ExecutivesSteve Lightstone
  It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think ...
  Copywriting, Creativity, Customer Engagement, Marketing Tips, Referrals, ROI, Writing