Copywriting

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• How To Create a Video Campaign ConceptJerry Bader
  If you want to be cutting edge, the way to do it is with audio and video.
  Advertising, Copywriting, Creativity, Interactive Marketing, Marketing Tips, Taglines, Videos
• Seven Steps for Creating a Powerful Jump Page That SellsMichael Fleischner
  If you practice Internet marketing, you know the importance of a high-converting "landing page"—also called a promotional page, jump page, or squeeze page. Regardless of the specific purpose, one fact ...
  Copywriting, Landing Pages, Online Marketing, Testing, Website Design
• How (and Why) to Centralize Your Email MarketingLoren McDonald
  Picture three email campaigns. The first is poorly written, with broken links. The second has a fancy design, but it renders so badly that half the recipients can't see the ...
  Collaboration, Copywriting, Email Campaigns, Targeting
• Email Marketing: Shortchanged by Resource-to-ROI Imbalance (Part 1)Loren McDonald
  Issues like inbox deliverability or rendering are not the real problems that confound email marketers. Here's the real issue: Most companies are uninformed about email-marketing best practices and lack in-house ...
  Copywriting, Email Marketing, ROI
• Two Approaches to Writing Web PagesNick Usborne
  There are two distinct ways to approach the writing of a Web page... at least, according to this author. Here they are.
  Copywriting, Creativity, Web Copy, Writing
• Marketing to Generation X and YMichael Fleischner
  If you're trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y. The answer ...
  Copywriting, Customer Engagement, Direct Marketing, Online Marketing, Targeting
• Five Proven Ways to Waste Money With Pay-per-Click AdvertisingJohn Grant
  Copywriting, Keywords, Landing Pages, Lead Generation, Marketing Tips, PPC Campaigns, Testing
• Direct Marketing on a Shoestring BudgetJodi Bash
  So you've got a small marketing budget? That's OK, there's still a lot you can do to reach your audience; it just may take a little more elbow grease. The first ...
  B2B Marketing, Copywriting, Direct Marketing, Email Marketing, Newsletters, Targeting
• Five Proven Ways to Waste Money With Pay-per-Click AdvertisingJohn Grant
  Pay-per-click advertising is the biggest lead-generation breakthrough to come about in a long time. For small and midsize companies, in particular—and thanks to its ability to narrowly target prospects, tightly ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Small Business, Testing
• Seven Ways to Overcome TDD (and Boost Response Rates)Lee Marc Stein
  Copywriting, Creativity, Direct Marketing, Email Marketing
• Seven Ways to Overcome TDD (and Boost Response Rates)Lee Marc Stein
  We all know about ADD—Attention Deficit Disorder. The larger problem, in terms of getting response to our communications, is TDD—Time Deficit Disorder.
  Copywriting, Direct Marketing, Email Marketing, Word-of-Mouth
• Six Ways to Keep Your Web Pages Simple and Increase SalesNick Usborne
  Simplicity is probably the most important underlying factor when it comes to the performance of any Web page... whether your homepage, an interior page, a sales page, or a landing ...
  Copywriting, Marketing Inspiration, Web Copy
• Simple, Honest Business EmailChris Maher
  Copywriting, Email Marketing, Email Subject Lines
• Can B2B Newsletters Survive the Preview Pane?Daniel Jung
  Advertising, B2B Marketing, Copywriting, Email Service Providers, Email Subject Lines, Newsletters, Preview Pane
• How to Beat the Competition With Your AdWords CampaignsNick Usborne
  Copywriting, Google, Keywords, Landing Pages, PPC Campaigns
• How to Craft Compelling Offers to Boost Response RatesErnest Nicastro
  Case Studies, Copywriting, Creativity, Direct Marketing, Lead Generation
• How to Maximize Your Return on Investment With Google AdWordsNeil Anuskiewicz
  Collaboration, Copywriting, Customer Acquisition, Google, Keywords, Landing Pages, PPC Campaigns, ROI, Websites
• Seven Steps to Writing Copy Your Market Will Actually Want to ReadDaphne Gray-Grant
  In a classic "New Yorker" cartoon, a man approaches the pearly gates. Saint Peter, greeting the new arrival, gestures to a sign saying "Birth, Death & Beyond" and comments, "Actually, ...
  Copywriting, Creativity, Customer Engagement, Writing
• Copy and Content: Avoiding What's FamiliarNick Usborne
  Sometimes, copywriters and content writers write in clichés. They say things like, "Company X offers an integrated end-to-end solution." To a reader, the line has barely any meaning, and certainly no ...
  Copywriting, Email Marketing, Writing
• Five Ways to Attract (and Hold!) More Qualified LeadJonathan Kranz
  B2B Marketing, Case Studies, Copywriting, Lead Generation, Lead Quality, Marketing Tips, Segmentation, Testimonials