The Challenge of Proving the Value of Public Relations TodayChris Morrison
For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Doing so is difficult, but, fortunately, not impossible.
The Most In-Demand Marketing SkillsAyaz Nanji
Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent ...
Monitoring Customer Experience: A Holistic Approach for Business SuccessNico Dato
Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will ...
Pokemon Go Makes Data Sexy AgainJack Bullock
As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers ...
Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?Trevor Testwuide
MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
Data and Analytics: Three Key Steps to Successful Business DecisionsLaura Patterson
Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive ...
B2B Data Management: Marketers' Top Goals and ChallengesAyaz Nanji
B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2.
Seven Segmentation Mistakes That Will Cost Your Business MoneyAnna Kayfitz
Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid.
What to Consider Before You Use Personally Identifiable InformationKelle O'Neal
Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross the line from personalized to creepy.
Are Marketers Satisfied With How They're Using Data?Ayaz Nanji
Are senior marketers happy with how their organizations are collecting, analyzing, and utilizing data? To find out, 3Q Digital and March Communications surveyed 315 marketing leaders in March and April ...
One Marketing Strategy Does Not Fit All: Why Yours Must Be Specific to Your BusinessAndrew Fischer
Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances.
The Amazing Scope of What Happens Online in a Minute [Infographic]Ayaz Nanji
Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, on average, according to recent research from Domo.
Why Marketers Are Lagging in Their Adoption of New Analytical ToolsSaar Bitner
More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What’s holding marketers back?
10 Ways to Bridge the CMO-CIO Gap to Drive Business GrowthVictoria Godfrey
Marketing is now data-driven, and if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate ...
Predictive Analytics Has a Scaling Problem, and Bad Data Is to BlameJustin Gray
Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps.
Your Duplicate-Data Problem Has an Evil Twin That Is Much Worse: Duplicate FieldsEd King
Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for ...
B2B Buyers Expect an Omnichannel Experience From B2B SuppliersJohn Fisher
To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs.
, Consumer Electronics
, Customer Behavior
, Customer Engagement
, Customer Relationships
, High-Tech Marketing
, Marketing Strategy
Marketers Can Win the Big Data Game by Playing It SmartDave O'Flanagan
Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want.
Five Reasons Predictive Marketing Software Should Be Your New BFFJohn Bara
Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales.
Marketing Video: Data-Driven Marketing for Sustainable GrowthAshley Ruppert
In any business, knowledge is power. What better way to increase your knowledge than studying your organization's data... Sounds obvious enough, right? Actually, it's not as obvious as it seems.