Data

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• What Marketers Can Learn About Predictive Modeling From the US Men's Soccer CoachRay Kingman
  Data can give marketers a rigid view of the marketplace. The better approach is to use data to build predictive models. An example of that is US Coach Jurgen Klinsmann's ...
  Big Data, Data, Marketing Challenges, Marketing Strategy
• Eight Ways to Find Out Whether Your Analytics Team Is EffectiveJessica Langdorf
  Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do ...
  Big Data, Career Management, Data, Management, Measurement, Metrics, Web Analytics
• What Separates 'A' Marketers From the Rest of the Pack? [Infographic]Laura Patterson, Julie Schwartz
  Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing ...
  Career Management, Data, Marketing Analytics, Marketing Strategy, Metrics, Sales
• #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
  Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
  Advertising, Branding, Content, Customer Behavior, Data, Digital Marketing, Digital Theory, Facebook, Instagram, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Five Things That PR Agencies Need to Future-ProofChris Norton
  Is your PR agency in danger of becoming obsolete? Here's a look at five areas that you should update immediately and reasons why those areas will emerge as influential in ...
  Big Data, Community, Data, Public Relations, Search Engine Marketing, Social Media
• What Net Promoter Gets Wrong About Customer Sentiment (and What to Do About It)Joseph Pigato
  The popular Net Promoter Score is easy to use, despite flaws that make it an unreliable indicator of overall customer sentiment. Here's a look at its inherent flaws and what ...
  Customer Behavior, Data, Survey Data, Surveys
• Five Components of Measuring Return on Customer EngagementJohn Hoholik
  Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
  Customer Acquisition, Customer Engagement, Customer Relationships, Data, Google Analytics, Management, Measurement, Metrics, ROI, Sales
• Is Your Data Any Good? Six Questions to Help Score Your Data ResourcesSimon Oliver
  Are all your data sources worth the investment of time and money? These six questions will help you determine which sources produce the best data for your business.
  Big Data, Data, Digital Marketing, High-Tech Marketing, Marketing Analytics, ROI
• Four Ways CMOs (and All Marketers) Can Get Closer to the Customer VoiceTyler Douglas
  Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you?
  Community Management, Content, Customer Engagement, Customer Relationships, Data, Digital Marketing, Writing
• Why Customer Data Beats the Highest Paid Person's Opinion Every TimeHugh Reynolds
  Not many companies will admit that they rely only on the highest-paid person in the organization to make decisions. Doing so, however, can be bad for business. Here's why.
  Customer Insight, Data, Digital Marketing, Mobile Marketing, Testing
• The State of B2B Marketing DataAyaz Nanji
  Most B2B marketing database records do not include key data fields that can help with lead segmentation—such as industry type, annual revenue, and number of employees—according to a recent report ...
  B2B Marketing, Data, Lead Quality, Research Summaries, Segmentation
• How Common Is Online Personal Data Theft?Ayaz Nanji
  Nearly one in five online American adults say they have had important personal information stolen—such as their Social Security Number, credit card, or bank account details—according to a recent Pew ...
  Customer Behavior, Data, Research Summaries, Survey Data
• Why You Need a CRO Culture in Your Business... and How to Build ItSean Ellis
  Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
  Data, Lead Generation, Measurement, Metrics, Sales, Web Analytics, Websites
• Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover CluesMark Brandt
  Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis.
  Brand Management, Customer Communications, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Public Relations, Segmentation, Social Media
• Why Your Business Needs a Single Customer ViewSimon Oliver
  Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view.
  Customer Communications, Customer Relationships, Data, Digital Marketing
• Intelligence by Variety: Where to Find and Access Big Data [Infographic]Verónica Jarski
  Do you know where to find the Big Data in your organization? The following infographic by Kapow can help you locate and identify the various types of Big Data in ...
  Big Data, Business Intelligence, Customer Behavior, Customer Insight, Data
• Big Data: The Secret to Revenue Creation [Infographic]Glenn Gow
  No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here ...
  B2B Marketing, Big Data, Collaboration, Content, Customer Acquisition, Data, Inbound Marketing, Lead Generation, Sales, Social Media
• A Day's Worth of Business Information in the Age of Big Data [Infographic]Verónica Jarski
  During one eight-hour workday, 9,489 businesses will have made significant changes resulting in new data, such as a change of name, location, or telephone number.
  Data, Digital Marketing, E-Commerce
• Marketing Lessons From March Madness: Go Deep Young Team!Jonathan Moran
  Marketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go deep in the NCAA Tournament year after year are those ...
  Career Management, Collaboration, Customer Insight, Data, Marketing Operations, Measurement, Web Analytics
• This March Madness, Become a Marketing Data Management ChampDerek Slayton
  Committing to a marketing data management process lets you trade guesses for metrics, cut down on headaches, and free up your time to enjoy the Final Four. So, pump up ...
  B2B Marketing, Data, Digital Marketing, Lead Generation, Lead Nurturing, Sales