Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]Verónica Jarski
Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.
What Marketers Can Learn About Predictive Modeling From the US Men's Soccer CoachRay Kingman
Data can give marketers a rigid view of the marketplace. The better approach is to use data to build predictive models. An example of that is US Coach Jurgen Klinsmann's ...
Eight Ways to Find Out Whether Your Analytics Team Is EffectiveJessica Langdorf
Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do ...
What Separates 'A' Marketers From the Rest of the Pack? [Infographic]Laura Patterson, Julie Schwartz
Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing ...
#SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
, Customer Behavior
, Digital Marketing
, Digital Theory
, Public Relations
, Social Media
, Social Networking
Five Things That PR Agencies Need to Future-ProofChris Norton
Is your PR agency in danger of becoming obsolete? Here's a look at five areas that you should update immediately and reasons why those areas will emerge as influential in ...
What Net Promoter Gets Wrong About Customer Sentiment (and What to Do About It)Joseph Pigato
The popular Net Promoter Score is easy to use, despite flaws that make it an unreliable indicator of overall customer sentiment. Here's a look at its inherent flaws and what ...
Five Components of Measuring Return on Customer EngagementJohn Hoholik
Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
Is Your Data Any Good? Six Questions to Help Score Your Data ResourcesSimon Oliver
Are all your data sources worth the investment of time and money? These six questions will help you determine which sources produce the best data for your business.
Four Ways CMOs (and All Marketers) Can Get Closer to the Customer VoiceTyler Douglas
Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you?
Why Customer Data Beats the Highest Paid Person's Opinion Every TimeHugh Reynolds
Not many companies will admit that they rely only on the highest-paid person in the organization to make decisions. Doing so, however, can be bad for business. Here's why.
The State of B2B Marketing DataAyaz Nanji
Most B2B marketing database records do not include key data fields that can help with lead segmentation—such as industry type, annual revenue, and number of employees—according to a recent report ...
How Common Is Online Personal Data Theft?Ayaz Nanji
Nearly one in five online American adults say they have had important personal information stolen—such as their Social Security Number, credit card, or bank account details—according to a recent Pew ...
Why You Need a CRO Culture in Your Business... and How to Build ItSean Ellis
Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover CluesMark Brandt
Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis.
Why Your Business Needs a Single Customer ViewSimon Oliver
Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view.
Intelligence by Variety: Where to Find and Access Big Data [Infographic]Verónica Jarski
Do you know where to find the Big Data in your organization? The following infographic by Kapow can help you locate and identify the various types of Big Data in ...
Big Data: The Secret to Revenue Creation [Infographic]Glenn Gow
No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here ...
A Day's Worth of Business Information in the Age of Big Data [Infographic]Verónica Jarski
During one eight-hour workday, 9,489 businesses will have made significant changes resulting in new data, such as a change of name, location, or telephone number.
Marketing Lessons From March Madness: Go Deep Young Team!Jonathan Moran
Marketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go deep in the NCAA Tournament year after year are those ...