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• 10-Step B2B Customer Satisfaction Survey Pre-Survey ChecklistJohn Coldwell
  The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than ...
  B2B Marketing, Customer Insight, Customer Relationships, Customer Satisfaction, Data, Market Research, Measurement, Net Promoter, Research, Survey Data
• When Are Consumers Willing to Share Personal Info With Brands?Ayaz Nanji
  Most consumers (79%) say they are more likely to provide personal information to a brand they have purchased from before, according to a recent report from SDL.
  Big Data, Customer Behavior, Data, Research Summaries, Survey Data
• Little Data vs. Big Data: Nine Types of Data and How They Should Be UsedJerry W. Thomas
  The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.
  Big Data, Customer Insight, Data, Forecasts, Market Research, Measurement, Research, Sales, Social Media, Survey Data, Surveys
• Five Big Data Principles to Guide Your Marketing StrategiesTim Girgenti
  Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles regarding Big Data.
  Big Data, Business Intelligence, Customer Insight, Data, Marketing Strategy, Segmentation
• The B2B Marketer's Guide to SXSW 2014 [Infographic]Verónica Jarski
  Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
  B2B Marketing, Brand Management, Career Management, Conferences, Data, Marketing Strategy, Social Media, Social Networking, Thought Leadership, Tradeshows/Events
• Small Data Can Help Businesses Be More HumanJamie Tedford
  By using small data, businesses can build mutually beneficial relationships with their consumers.
  Big Data, Customer Engagement, Customer Relationships, Data, High-Tech Marketing, Relationship Marketing
• Know Thy Customer: Strategies for Using Big Data to Enhance the Customer ExperienceDoug Heise
  Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve ...
  Big Data, Content, Customer Behavior, Customer Insight, Customer Relationships, Data, Measurement, Sales
• A Snapshot of Small Businesses on LinkedIn [Infographic]Verónica Jarski
  What does the world of small business look like through the lens of LinkedIn? The following infographic offers a snapshot of small businesses on LinkedIn and the topics that interest ...
  Data, Digital Marketing, LinkedIn, Small Business, SMS, Social Media, Social Networking
• Three Reasons Marketers Need a High Data IQHeather Zynczak
  Are you proficient in using the data at your disposal? You should be. Here's why.
  Career Management, Chief Marketing Officer, Data
• Five Approaches for Making Sense of the Data KaleidoscopeLaura Patterson
  Marketers have access to more data than ever before, so the ability to identify data patterns and use that information to make strategic decisions is vital for success.
  Big Data, Data, Market Research, Measurement, Metrics, Research
• Determining Subscriber Value: What's an Email List Member Worth?Karen Talavera
  Here are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how to determine what each email subscriber is worth to your ...
  Content Marketing, Customer Acquisition, Data, Email, Email Campaigns, Email Marketing, Measurement, Metrics, Search Engine Marketing, Social Media
• Why Companies Need to Analyze Inbound Marketing ContentJames Rogers
  Is your company capitalizing on the information that your inbound marketing provides? Here are reasons to make analyzing that data a greater priority for your business.
  Content, Content Strategy, Data, Marketing Analytics
• Big Data Shouldn't Cause Big HeadachesElissa Fink
  To stay competitive, you should use Big Data as a tool for insights and smart decision-making. The tricky part, though, is doing so without the big headaches of overly technical ...
  Big Data, Data, Marketing Analytics, Marketing Strategy
• Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your AudienceMartin Rugfelt
  Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  Advertising, Customer Behavior, Customer Relationships, Data, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Personalization, Retail Marketing, Social Media
• The Five Data Management Practices B2B Marketers Are OverlookingDerek Slayton
  Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and ...
  Data, Email Hygiene, Email Lists, Management, Measurement
• Start 2014 Off Right: Five Marketing Trends You Need to KnowTricia Heinrich
  2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
  Big Data, Content, Data, Marketing Strategy, Metrics, Mobile Marketing, Videos
• Four Marketing Data Predictions for 2014Dan Darnell
  2014 will be the year when the idealism and hype of big data and analytics will die down as retailers start to focus on how and where to take action.
  B2C, Chief Marketing Officer, Customer Insight, Customer Relationships, Data, Marketing Analytics, Metrics, Retail Marketing, Web Analytics
• Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...Ali Behnam
  The digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in ...
  Data, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing, Multichannel Marketing
• Five Big Social Media Trends for 2014Aaron Everson
  Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.
  Content, Content Marketing, Customer Engagement, Data, Integrated Marketing, Social Business, Social Media, Social Networking
• Best-in-Class Demand Generation and Data Management [Infographic]
  Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.
  Data, Demand Generation, Lead Generation, Sales and Advertising