Data

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• Too Much of a Good Thing? Take Your Data From Overwhelming to UsefulDun & Bradstreet
  So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for ...
  Big Data, Data, Marketing Challenges, Technology
• The State of B2B Marketing Data Quality in 2018Ayaz Nanji
  B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun ...
  B2B Marketing, Big Data, Data, Research Summaries
• How Data Can Lead You Astray: Six Costly MistakesWilliam Gadea
  We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let ...
  Data, Market Research, Measurement, Metrics, Web Analytics
• Your Marketing Data Isn't Just for Insights: It's Worth Much More Than ThatJessie Kernan
  Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.
  Big Data, Data, Marketing Analytics, Marketing Strategy, Marketing Tips
• The Staggering Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
  Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.
  Customer Behavior, Data, Research Summaries, Social Media, Websites
• From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad ReportingJennifer Scheer
  You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And ...
  Data, Measurement, Metrics, ROI
• 10 Steps Marketers Can Take to Prepare for 'California's GDPR'Abdul Rastagar
  Phew, you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for ...
  Customer Relationships, Data, Marketing Operations
• The Top Five KPIs Online Marketers Should Be Tracking [Infographic]Laura Forer
  With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on ...
  Data, Marketing Analytics, Measurement, Metrics, ROI
• Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn Hernandez
  If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
  AI, Customer Relationships, Data, Segmentation, Targeting
• Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]Laura Forer
  Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
  Data, Email, Email Hygiene, Segmentation
• The Key Ingredient of Marketing Campaign Success: Quality DataPhil Garlick
  Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data ...
  Data, Lead Generation, Lead Quality, Sales
• The Secret to More Effective Campaigns: A Data Management Platform
  Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look ...
  Big Data, Customer Engagement, Data, Segmentation, Technology
• A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]Laura Forer
  The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply ...
  Data, Lead Generation
• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• What Is GDPR, and How Can It Impact Your Business? [Infographic]Laura Forer
  "GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations—even if your business is US-based—could mean serious consequences.
  Data, Lead Generation, Marketing Strategy
• The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People DoEd King
  Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ...
  Data, Management, Marketing Automation, Marketing Smarter, Time Management
• Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]Laura Forer
  It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you ...
  Attribution Modeling, Big Data, Data, Marketing Strategy, Mobile Marketing, Social Media
• Drowning in Social Media Data? Three Ways AI Can HelpLou Jordano
  The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize ...
  AI, Data, Influencer Marketing, Social Listening, Social Media
• Integrative Research: The Key to Successful Marketing in the Age of Customer ExperienceMai Kang
  Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell ...
  Customer Behavior, Data, Research
• Are You Ready for GDPR? [Infographic]Laura Forer
  The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming ...
  Customer Acquisition, Customer Communications, Data, Lead Generation, Marketing Strategy