Forecasts

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• Ad Spend Forecast Again Revised Upward
  Driven by a faster than expected rebound in the US advertising market and continued robust growth in Asia-Pacific and Latin America, worldwide ad expenditure is forecast to grow 3.9% in ...
  Advertising, Forecasts, Research Summaries
• Pick-Up in Communications Spending Forecast for 2010-2014
  Driven by gradual economic recovery, advances in digital technology, and secular shifts in business and consumer spending, total communications industry spending is on pace to increase 3.5% in 2010 and ...
  Forecasts, Recession, Research Summaries
• Consumer Confidence Falls Again in July
  The Conference Board Consumer Confidence Index, which had declined sharply in June, retreated further in July and now stands at 50.4 (1985=100), down from 54.3 in June, the Conference Board ...
  Customer Behavior, Forecasts, Research Summaries
• 2010 US Ad Spend Forecast to Grow
  Tentative growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, ...
  Advertising, Forecasts, PPC Campaigns, Research Summaries
• Industrial Marketers Spending More on Digital, Social Channels
  The manufacturing sector is showing early signs of recovery: 70% of industrial-sector marketers expect their sales to increase in 2010 over 2009 levels and 31% plan to increase their marketing ...
  Forecasts, Research Summaries, Sales
• Marketing, Ad Execs Forecast Uptick in Hiring
  The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third ...
  Career Management, Forecasts, Research Summaries
• Five Reasons Virtual Support Will Supplant HumanMark Gaydos
  The robots are here to help. Whether in the future you'll be tucked into bed by a robot is uncertain, but what is certain is that sometime in the ...
  Customer Service, Digital Theory, Forecasts, Websites
• Consumer Confidence Tanks in June
  The Conference Board Consumer Confidence Index, which had been on the rise for three consecutive months, declined sharply in June and now stands at 52.9 (1985=100), down from 62.7 in ...
  Customer Experience, Forecasts, Research Summaries
• Ad Recovery for Most Industries by 2011
  Boosted by newer advertising channels and increased marketing activity, ad spending is forecast to increase on average 0.6% in 2011 from 2010 levels, with outlays led by the diversified food ...
  Advertising, Forecasts, Research Summaries
• Small-Biz Confidence Higher, but Vacations on Hold
  America's small businesses are more optimistic about the economy: The Discover Small Business Watch, a monthly index on the pulse of small business owners, increased in May 2010 for the ...
  Forecasts, Research Summaries, Small Business
• Online Ad Spend Double-Digit Growth Forecast for 2010
  Worldwide online advertising revenues are forecast to reach $61.0 billion in 2010, up 12.4% over 2009 levels, according to MagnaGlobal. It forecasts global online advertising to grow 11.7% in 2011—and ...
  Advertising, Forecasts, Research Summaries
• Consumer Confidence, Expectations Increase in May
  The Conference Board Consumer Confidence Index increased in May—its third consecutive monthly gain—and now stands at 63.3 (1985=100), up from 57.7 in April, the Conference Board reported.
  Customer Experience, Forecasts, Research Summaries
• Trust in Facebook Tanking After Privacy Changes
  Trust in Facebook as a company has been shaken as a result of controversial changes it has made to its privacy policy, and that loss of trust may lead up ...
  Brand Equity, Facebook, Forecasts, Research Summaries
• Web Video to Eclipse Broadcast TV by 2020
  The consumption of Internet video—content stored and distributed over Internet protocol (IP) architecture—is forecast to overtake the consumption of broadcast TV programming by 2020, according to a report by The ...
  Customer Behavior, Forecasts, Research Summaries, Television, Videos
• CEOs Rethink Customer Relationships as Business Complexity Grows
  Many CEOs are doubtful their companies can handle a volatile, increasingly complex business environment: 79% expect high or very high levels of business complexity over the next five years, and ...
  Customer Relationships, Customer Satisfaction, Forecasts, Research Summaries
• E-readers, Tablets to Become Mass-Market Devices
  Over one-half (57%) of surveyed US consumers say they plan to purchase an e-reader or tablet within the next three years—29% plan to purchase one within the next year—according to ...
  Customer Behavior, Forecasts, Research Summaries
• Social, Mobile, Video Marketing ROI Tough to Measure
  As marketers struggle to find the marketing mix that delivers the greatest impact for their businesses, most have yet to fully adopt emerging channels: Only 14% say they now use ...
  Forecasts, Marketing Strategy, Mobile Marketing, Research Summaries, Social Media, Videos
• Consumer Confidence at 19-month High
  The Conference Board Consumer Confidence Index, which had rebounded in March, increased further in April and now stands at 57.9 (1985=100), up from 52.3 in March—and at its highest reading ...
  Customer Behavior, Forecasts, Research Summaries
• Booz: Media Execs Upbeat Despite Economy
  Despite a downward spiral in revenues at virtually every traditional media company, most industry executives are optimistic about their financial prospects—and their ability to reinvent themselves in the digital age, ...
  Forecasts, Recession, Research Summaries
• Ad Spend Forecast Again Revised Upward
  A tentative global economic recovery is beginning to fuel ad markets across the world: Ad expenditure is already accelerating in bullish developing markets, while the downturn is coming to an ...
  Advertising, Forecasts, Research Summaries