Forecasts

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• Ad Market Recovering Despite Shocks in Japan, Middle East
  Global ad expenditure is now forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East ...
  Advertising, Forecasts, Research Summaries
• Display, Mobile Top Priorities for Marketers
  More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over ...
  Advertising, Forecasts, Mobile Marketing, Research Summaries
• Deal-a-Day Spending to Reach $3.9B by 2015
  US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from ...
  Customer Behavior, Demographics, Forecasts, Research Summaries
• Companies Banking on Cloud Technologies to Grow Sales
  With sales growth the biggest challenge for business leaders in 2011, many say they are planning to deploy cloud technologies this year, hoping to shorten sales cycles and acquire new ...
  Customer Acquisition, Forecasts, Research Summaries, Sales
• Seven SMB Marketing Trends for 2011Niel Robertson
  This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here ...
  Advertising, Digital Theory, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
• Marketers Up Spending on Digital, Social in 2011
  Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused ...
  Customer Behavior, Forecasts, Research Summaries, Social Media, Websites
• Digital Ad Spend to Climb 14%, Social Media 35%
  US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, ...
  Advertising, Digital Marketing, Direct Marketing, Forecasts, Research Summaries
• Direct and Digital Marketing Jobs Rebounding in 1Q11
  In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% ...
  Career Management, Forecasts, Research Summaries
• Five Important B2B Marketing Trends in 2011Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers ...
  B2B Marketing, Channel Marketing, Content, Digital Theory, Forecasts, Market Research, ROI, Social Media, Videos
• Five Social Media Projections for 2011
  As social media marketing matures in 2011, a host of new challenges will likely confront marketers, including increasingly cluttered social platforms and growing privacy concerns, according to projections by Forrester ...
  Forecasts, Marketing Smarter, Marketing Tips, Research Summaries, Social Media
• Personal Branding Trends: The Top 11 for 2011William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
  Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
• Senior Execs More Optimistic About Business Improving
  More than one-half of senior executives (56%) say they are optimistic about business prospects in their industries over the next six months, up 11 percentage points from the 45% who ...
  Demographics, Forecasts, Research Summaries
• Email, Social Marketing Top 2011 Budget Growth
  Fully one-half of businesses plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey ...
  Email Marketing, Forecasts, Marketing Budgets, Research Summaries, Search Engine Marketing, Social Media
• Social Media Top Priority for PR in 2011
  More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a ...
  Forecasts, Public Relations, Research Summaries, Social Media
• Ad Recovery Picking Up Over Next 3 Years
  Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by ...
  Advertising, Forecasts, Research Summaries
• Small Biz Report: Social Media Adoption Levels Off
  As small businesses continue to navigate the economic recession, their adoption of innovative marketing technologies such as social media has leveled off, while expectations among those who use social media ...
  Forecasts, Research Summaries, Small Business, Social Media
• Mobile Proximity Marketing Forecast: $6B by 2015
  Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 ...
  Consumer Electronics, Forecasts, Mobile Marketing, Research Summaries, Smartphones
• Signs of Recovery in Industrial, Tech Marketing
  Despite dismal economic news overall, some business sectors are showing signs of improvement: Fully one-half of industrial-sector companies are expecting annual revenues in 2010 to be higher than they were ...
  Forecasts, Recession, Research Summaries
• B2B Marketers to Boost Spending on Social Media, Digital
  B2B marketers continue to shift their marketing mix away from traditional marketing vehicles toward social media and digital channels: 67% plan to increase spending on social media over the next ...
  B2B Marketing, Digital Marketing, Forecasts, Research Summaries, Social Media
• Marketers to Double Spending on Digital Data by 2012
  US marketers are expected to more than double their investments in online-derived data sources by 2012, allocating a projected $840 million to information about digital audiences, transactions, and clickstream behaviors, ...
  Digital Marketing, Forecasts, Marketing Budgets, Research Summaries