Forecasts

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• How to Synchronize Your Marketing With the Customer JourneyJonathan Moran
  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
  Brand Loyalty, Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Data, Forecasts, Marketing Analytics, Marketing Automation, Marketing Strategy, Measurement, Personalization, Segmentation
• Three Ways It Pays for Marketers to Be More Data-DrivenDoug Camplejohn
  Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven.
  B2B Marketing, Campaign Management, Data, Forecasts, Measurement, Targeting
• 2015 Global Ad Spend Forecast by Medium and RegionAyaz Nanji
  Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia.
  Advertising, Forecasts, Mobile Marketing, Research Summaries, Sales and Advertising, Television
• Projected 2015-2017 Ad Spend Growth by Region and ChannelAyaz Nanji
  Global advertising spend is expected to increase 4.9% in 2015 and total $545 billion, according to a recent report from ZenithOptimedia.
  Advertising, Forecasts, Marketing Planning, Research Summaries, Sales and Advertising
• The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen
  "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  B2B Marketing, B2C, Content, Customer Acquisition, Customer Insight, Demand Generation, Direct Marketing, E-Commerce, Forecasts, Lead Generation, Metrics, Product Marketing, Promotions, ROI, Value Propositions, White Papers
• Little Data vs. Big Data: Nine Types of Data and How They Should Be UsedJerry W. Thomas
  The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.
  Big Data, Customer Insight, Data, Forecasts, Market Research, Measurement, Research, Sales, Social Media, Survey Data, Surveys
• From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)Christina "CK" Kerley
  We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands ...
  Digital Theory, Forecasts, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Strategy, Technology
• Six Trends for 2014 in Mobile Marketing and AdvertisingGregory Kennedy
  Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations.
  Advertising, Digital Theory, Email, Facebook, Forecasts, Mobile Marketing, Social Media, Twitter
• Crack the Customer Code With Real-Time Segmentation and Predictive AnalyticsPelin Thorogood
  Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Forecasts, Measurement, Retail Marketing, Web Analytics
• Mobile Minute [Video]: Mary Meeker's Mobile TrendsJen Quinlan
  This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings.
  Consumer Electronics, Digital Marketing, Digital Theory, Forecasts, Mobile Marketing, Smartphones, Technology
• Five Ways Marketers Can Boost the ROI of Big DataScott Bailey
  Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here ...
  Digital Theory, Forecasts, Market Research, Measurement, Metrics, ROI
• Six Tips for Creating an Analytics-Driven Marketing CultureAdele Sweetwood
  These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack ...
  Career Management, Collaboration, Forecasts, Lead Generation, Marketing Analytics, Marketing Operations, Measurement, Web Analytics
• CMOs Tapping Into Social Data for Consumer Insights
  Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according ...
  Customer Behavior, Customer Relationships, Customer Service, Forecasts, Research Summaries, Social Media, Social Networking, User-Generated Content, Website Design
• Local Digital Ad Spend to Reach $38.5B by 2016
  Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, ...
  Advertising, Digital Marketing, Forecasts, Local Marketing, Mobile Marketing, Online Marketing, Research Summaries
• Market Research Spend Forecast to Rebound in 2012
  Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and ...
  Forecasts, Market Research, Marketing Budgets, Research Summaries
• What Buyers Want in Apple's New iPad
  Apple is expected to unveil the next-generation of the iPad on March 7, 2012 and nearly one-third (29%) of mobile Web users say they plan to buy the new device, ...
  Consumer Electronics, Forecasts, Mobile Marketing, Research Summaries
• CMOs: Business Outlook Strong, Marketing Budgets Up
  Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products ...
  B2B Marketing, Chief Marketing Officer, Forecasts, Research Summaries
• Key Mobile Marketing Stats and Trends for 2012
  The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable ...
  Consumer Electronics, Content, Digital Theory, Forecasts, Mobile Marketing, Research Summaries, Smartphones
• Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]Christian Gulliksen
  The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready for what comes next. Here are four trends any successful ...
  Digital Theory, E-Commerce, Forecasts, Marketing Smarter, Marketing Strategy, Metrics, Search Engine Marketing, Social Networking
• Seven Tablet and Mobile Trends to Expect in 2012Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  Consumer Electronics, Customer Experience, Digital Theory, E-Commerce, Forecasts, Mobile Marketing, Smartphones, Social Networking, Website Design