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• How to Maximize Your ROI With Google AdWordsNeil Anuskiewicz
  With Google AdWords, it is now possible to target prospects at the very moment they are thinking about buying your products or services. Here's how to maximize your success with ...
  Copywriting, Google, Keywords, Landing Pages, PPC Campaigns, ROI, Targeting, Websites
• Google 2006 and Jagger's AftermathJason OConnor
  Sometime last fall, Google launched a major update to its search algorithm, shaking up the search engine optimization community—and millions of Web site rankings. The update has been named Jagger ...
  Google, SEO, Web Copy, Website Design, Websites
• The Secrets of Building Links and Increasing PageRankStephan Spencer
  Link building is arguably the most challenging aspect to search engine optimization. It's anything but straightforward; the process is fraught with landmines; and the outcome is largely outside of your ...
  Google, Marketing Tips, Search Engines, SEO, Websites
• Recall Ability: Web Content Versus Print ContentGerry McGovern
  The Web is not a great place to win hearts and minds. It is not a great place to convince people to do something they did not come to the ...
  Google, Measurement, Print Collateral, Web Content, Websites
• Getting to Know GoogleDali Singh
  Having greatly benefited from my relationship with Google in the past several years, the author dedicated this article to the search engine superstar. Their friendship hasn't always been rosy. He ...
  Google, Keywords, Web Copy, Website Design, Websites
• Pay Per Click 101: Google AdWordsPeter Majarich
  Most people's concept of advertising is limited to the (sometimes woeful) ads they see on TV, or the billboards they drive past. Seeing these, they automatically assume that effective advertising ...
  Copywriting, Google, Keywords, Landing Pages, Local Marketing, PPC Campaigns, Targeting, Testing
• Does Search Engine Marketing Increase Profits for B2B Marketers? (Part 2 of 2)Paul Bruemmer
  In part one of this article, we talked about the uniqueness of B2B marketing and the dominant role of search engines in the B2B buying process. So it goes without ...
  B2B Marketing, Google, Hiring Outside Resources, ROI, Search Engine Marketing, Search Engines, SEO, Web Analytics, Websites
• Does Search Engine Marketing Increase Profits for B2B Marketers? (Part 1 of 2)Paul Bruemmer
  It's always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. But is search engine marketing cost-effective enough to increase ...
  B2B Marketing, Google, Search Engines, SEO, Targeting
• Managing Your Marketing Career, Part 2: Online VisibilityWilliam Arruda
  To have a successful career in marketing, performing well is no longer enough. You need a solid reputation that extends beyond the walls of your company--and you have to be ...
  Blogging, Career Management, Google, Personal Branding, Thought Leadership, Websites, Writing
• An Ethical Alternative to Doorway PagesScott Smigler
  A doorway page is content created specifically for the purpose of garnering high placements in the search engines. Search engines generally advise to avoid such pages as well as other ...
  Google, Search Engines, SEO, Web Copy, Website Design, Websites
• Marketing Career Tips: Five to Thrive in 2005William Arruda
  It's natural to start thinking about your career in the beginning of a New Year—a time for resolution, reflection and rebirth. To help you focus on taking your marketing career ...
  Career Management, Google, Personal Branding
• Communications Privacy: A Significant (If Quiet) RulingJoe Laferrera
  Last April, Google.com was excoriated in the press for introducing an email service in which users knowingly consent to having incoming emails scanned by machine to permit the display of ...
  Email Marketing, Email Service Providers, Google
• Quantifying Word of MouthPete Blackshaw
  If leveraging a consumer's propensity to tell others about your products and services is indeed a huge focus of your company's growth strategy, what techniques and methodologies can help measure ...
  Branding, Customer Experience, Google, Referrals, Search Engines, Word-of-Mouth
• Q&A With Brad Hill of Building Your Business with Google For DummiesScott Buresh
  rad Hill's popular books take highly technical concepts and present them in ways that are acccessible to the average reader. Here, he shares his take on the current and future ...
  Google, Keywords, RSS, Search Engine Marketing, Search Engines, SEO, Writing
• Google, the VerbWilliam Arruda
  Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful personal branding.
  Google, Job Search, Personal Branding, Thought Leadership, Websites, Writing
• The Brand Called WeNick Wreden
  We should always keep striving to improve and enhance the brand called Me. But we should always be aware of the brand called We, which reflects the uncontrollable, omnipresent ability ...
  Google, Personal Branding, Positioning, Social Networking
• Google Optimization: E-commerce @ $0 Cost (Part 2)Brian Klais
  Here's the second part in a series of how merchants can get more product content indexed and visible to Google’s massive user base, in order to sell products no marketing ...
  E-Commerce, Google, Keywords, PPC Campaigns, Web Copy, Websites
• Google Optimization: E-Commerce @ $0 Cost (Part 1)Brian Klais
  The Google search engine has emerged from the Internet Petri dish to dominate the search engine market space. Here's how to take advantage of the opportunity.
  E-Commerce, Google, Keywords, Search Engines, SEO, Website Design
• Paid URL Inclusion: Is It for You?Scott Buresh
  One of the many options available to promote a Web site on search engines is “paid inclusion.”
  Google, PPC Campaigns, Search Engines, Websites
• No Rest for the QueryNick Wreden
  Is the search engine Google the operating system of the Internet? That's what Nick believes, and he says it has a lot of implications for branding. In his view, ...
  Google, Keywords, PPC Campaigns, Search Engine Marketing, Search Engines, SEO