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• How to Increase Web Traffic via Organic SearchAshley Cotter-Cairns
  Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.
  Content, Google, Keywords, Links, Search Engine Marketing, SEO
• Three Ways That Monitoring Social Media Can Help PPC Campaigns
  "Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
  Community, Google, PPC Campaigns, Social Media
• Search Rankings: Google Grabs 64.8% in August
  Google Sites led the US explicit core search market in August 2011 with 64.8% of search queries conducted, followed by Yahoo Sites with 16.3% and Microsoft Sites with 14.7%, according ...
  Google, Research Summaries, Search Engines
• Seven Ideas to Jump-Start Your Content Marketing [Slide Show]Daniel Kuperman
  Busy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task ...
  Blogging, Collaboration, Content, Content Marketing, Google, Keywords, Marketing Smarter
• Has Personalized Filtering Gone Too Far?Paul Barsch
  MarketingProfs blogger Paul Barsch discusses the importance of algorithms but warns about the dangers of too much personalization when presenting information to users.
  Content, Facebook, Google
• Google+ on Track to Become No. 2 Social Site in US
  Only one month after its launch, the Google+ project has gained tremendous momentum and praise, and it's already forecast to become the second most popular social networking site in the ...
  Google, Google+, Research Summaries
• Three Google+ Features That Might Help Your B2B Marketing Efforts
  In the time following the debut of Google+, speculation has abounded about its usefulness for B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's ...
  B2B Marketing, Google, Google+, Segmentation, Social Media
• 7 Ways for Marketers to Maximize Google+ NowMark Ivey
  MarketingProfs blogger Mark Ivey talks about the importance of engaging with Google + & gives 7 easy, vital tips for making the most of the new social platform.
  Branding, Content, Google
• How to Fortify Your SEO Against Ranking Changes
  In a post at Conversation Marketing, Ian Lurie reports on the disappearance of Google's real-time search—and consequently, the disappearance of up-to-the-minute Twitter feeds from Google. "If you're a bandwagon-driven Internet ...
  Google, SEO, Social Media
• Clash of the Social Network Titans: Google+, Facebook, and TwitterMichael Wu
  A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, ...
  Customer Behavior, Facebook, Google, Google+, Social Networking, Twitter
• Android Grabs 40% of US Smartphone Market
  Google Android widened its lead in the US smartphone market in June 2011, accounting for 40.1% of smartphone subscribers, up 5.4 percentage points from the previous three-month period, according to ...
  Google, Research Summaries, Smartphones
• The Video That Answers the Question: What Is Google+ (and Why Should I Care?)Ann Handley
  MarketingProfs chief content officer and blogger Ann Handley highlights the reasons why Google Plus matters and shares an insightful video about the new platform.
  Content, Google
• The Early Marketing Skinny on Google+
  Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone ...
  Google, Google+, Marketing Smarter, Social Media
• Top 50 Websites: Google Nabs Top Spot From Yahoo
  After trailing Yahoo for nine months, Google Sites was the top-ranked Web property in June 2011 with 182.5 million visitors, followed by Yahoo Sites with 178.4 million and Microsoft Sites ...
  Customer Behavior, Google, Research Summaries
• Where Does Google Make Its Money? Top 20 Google AdWords Keyword CategoriesVahe Habeshian
  The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider ...
  Google, Keywords, Web Analytics
• How to Sell Ad Space on Your WebsiteDavid Murton
  If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad ...
  Advertising, Customer Acquisition, Google, Marketing Tips, PPC Campaigns, Sales, Websites
• 5 Free & Easy-to-Use Listening Tools for Monitoring Social MediaGuest Blogger
  MarketingProfs guest blogger Jason Miller shares links to his favorite tools for listening to online conversations about your business and brand.
  Content, Facebook, Google
• How to Make Google's Panda Update Work for You
  With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
  Google, Search Engine Marketing, SEO, Website Design
• Shame on you, Burson-Marsteller!David Reich
  MarketingProfs blogger David Reich discusses the scandal of allegations regarding PR giant Burson-Marsteller in waging a smear campaign against Google.
  Content, Facebook, Google
• Facebook Driving Traffic to News Websites
  Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some ...
  Facebook, Google, Research Summaries, Websites