Hiring Outside Resources

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• Being Jakob NielsenJim Kukral
  Why wouldn’t the King of Usability want to tackle the greatest challenge of them all: Designing a beautiful AND usable Web site?
  Creativity, Hiring Outside Resources, Website Design
• Planning Process Out the Window? SWOT Team Gets It BackHank Stroll, Tamara Halbritter
  How can you make strategic planning more productive? Also this week: How to market with a bare-bones staff.
  Collaboration, Hiring Outside Resources, Marketing Challenges, Measurement, Time Management
• A Part of the ProblemSteve Richeson
  You know who you are, one of the hundreds of unemployed, highly educated technology-marketing executives who used to be “somebody.” So what now?
  Economic Crisis, Hiring Outside Resources, Marketing Challenges
• SWOT Team Sustains Bare-Bones StaffHank Stroll, Tamara Halbritter
  Working lean can mean you don’t have an adequate budget, the proper supplies, or nearly enough help. How can you work with this?! Also: What's the single best source for ...
  Benchmarking, Hiring Outside Resources, Marketing Challenges
• Absolutely Everything You Need to Know About Selecting a Search Engine Optimization CompanyScott Buresh
  Do you know what to look for in a search company? Here’s some advice for the selection process.
  Hiring Outside Resources, Keywords, Search Engines, SEO
• How To Win An EFFIEJeff Kaumeyer
  Do you want to win one of the most prestigious and visible awards in marketing? Here's a roapmap to victory.
  Collaboration, Copywriting, Creativity, Hiring Outside Resources, Management
• How to Choose a Vendor by the Quality of their PowerPointCliff Atkinson
  Maybe you can’t judge a book by its cover. But you sure can tell a great deal about prospective vendors by the quality of their PowerPoint presentations. Here's what to ...
  Creativity, Hiring Outside Resources, PowerPoint, Targeting, Thought Leadership, Time Management
• 11 Ways to Maximize Your Agency’s ValueJay Bower
  Want to maximize your ROI? Then understand that it is AFTER your search is completed that the hard work begins. And know that the best relationships with agencies are ...
  Advertising, Collaboration, Creative Briefs, Hiring Outside Resources, Marketing Tips
• Choosing An Agency: Smaller Can Be BeautifulJay Bower
  Here’s the thing about the RIGHT small agency – it can get your work done, it can think big, and it can deliver improved ROI or reduced acquisition cost. At ...
  Advertising, Hiring Outside Resources, Marketing Inspiration, ROI
• Planning: Is It Time for a Renaissance?Ian Stockley
  Since lucid, memorable and profitable direct marketing is now more than ever dependent on first -class planning, the skill is fast becoming as crucial as it is scarce. It is ...
  Collaboration, Copywriting, Direct Marketing, Hiring Outside Resources, Management, Telemarketing, Testing
• Doing What's Best for Your Client... and Your Agency Teresa Gay
  It's true. Agencies don't always do what's best for the client. Here's what you can do to make your relationship mutually beneficial.
  Advertising, Collaboration, Hiring Outside Resources, Sponsorship, Targeting
• How to Win Business with Proposal InfographicsCliff Atkinson
  Savvy marketers are beginning to pay much more attention to the graphical presentation of their business proposals. But all graphics aren't created equal.
  Creativity, Hiring Outside Resources, Marketing Inspiration
• How to Write an Award-Winning, Sales-Kicking Creative Brief Steve McNamara
  A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?
  Creative Briefs, Hiring Outside Resources, Targeting, Writing
• Ten Tasks for Tailoring Email Newsletter Content Mark Brownlow
  Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.
  Collaboration, Customer Engagement, Hiring Outside Resources, Newsletters, Relationship Marketing, Surveys, Writing
• Brochure Design: Be So Good Your Competition Weeps Kimberly McCall
  Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures.
  Collaboration, Creativity, Hiring Outside Resources, Targeting, Writing
• How to Target Your Public Relations Toward the PressAllen Weiss
  To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press.
  Collaboration, Hiring Outside Resources, Measurement, Public Relations, Targeting, Tradeshows/Events, Writing